Brandwave

Braun vs Philips:Which is more popular?

In September 2026, Philips had more branded searches than Braun among shaver and razor brands in New Zealand. Philips had about 13,500 branded searches, while Braun had 740. Philips made up 58.4% of all shaver and razor brand searches we track, and Braun accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about shaver and razor brands, both Braun and Philips appeared in all five answers. Braun was mentioned before Philips in three out of five answers.

Among shaver and razor brands in New Zealand in September 2026

Who do people search for more?

Philips, about 18 searches for every 1 for Braun

Philips 13.4K searchesBraun 740 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Braun in 5 of 5Philips in 5 of 5

Who does AI recommend more?

Braun, named ahead of Philips in 3 of 5 answers

Braun first in 3Philips first in 2

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Top shaver and razor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Braun and Philips showed up in all five answers. Braun was listed before Philips in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Philips2nd
  3. Gillette3rd
  4. Panasonic4th
  5. Remington5th
  6. Schick6th
  7. Wahl7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gillette3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schick1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shaver and razor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Braun or Philips more popular in search?

This chart shows how often people search Google for Braun and Philips by name. Each line represents a brand's share of searches for all seven shaver and razor brands we track, month by month, from searches in New Zealand.

Braun and Philips among shaver and razor brands in New Zealand, by month

Share of searches by month for Philips, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsGilletteWahlSchickBraunRemingtonPanasonic
Oct 202557.8%14.9%14%4.9%3.8%3.3%1.4%
Nov 202560.3%13%13.5%4.8%4.4%2.9%1.2%
Dec 202560.4%13.4%12.9%4.7%4.2%3.2%1.2%
Jan 202657.8%15.1%12.9%6.1%4%2.9%1.2%
Feb 202656.7%15.8%14%5.2%4.2%2.8%1.2%
Mar 202654.4%16.4%15%6.3%4.3%2.7%0.96%
Apr 202662.4%13.4%12.5%4.4%3.3%2.8%1.1%
May 202663.9%13.8%11.8%4.3%2.9%2.2%0.98%
Jun 202661.5%15.1%12.2%4.9%3.3%2.2%0.87%
Jul 202658.1%17.5%11.4%5.8%3.6%2.6%1.1%
Aug 202658.8%14.4%13.7%5.5%3.6%3%0.95%
Sep 202658.4%15.3%13.5%5.8%3.2%2.6%1.2%

How has the Braun and Philips comparison changed over the last 12 months?

3 findings
  • Philips was ahead of Braun in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in New Zealand moved from 3.8% to 3.2%, and its estimated monthly branded searches moved from 680 to 740.
  • Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in New Zealand moved from 57.8% to 58.4%, and its estimated monthly branded searches moved from 10.5K to 13.4K.

How did search popularity change for New Zealand shaver and razor brands in September 2026?

1 change

  1. Estimated monthly branded searches for Philips in New Zealand rose 28.6% over 12 measured months, from 10.5K to 13.4K in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Braun’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

5 branded search terms

  • beard trimmer braun
  • braun foil razor
  • braun razor
  • braun shaver
  • braun trimmer

Philips

16 branded search terms

  • china philips
  • philips
  • philips avent bottles
  • philips avent sterilizer
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips light bulbs
  • philips lumea
  • philips one blade
  • philips oneblade
  • philips razor
  • philips shaver
  • philips toothbrush
  • philips trimmer

How the Brand Demand Index is measured

Other head-to-heads among shaver and razor brands

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