Gillette vs Philips:Which is more popular?
In September 2026, Philips had more branded searches than Gillette among shaver and razor brands in New Zealand. Philips had about 13,500 branded searches, while Gillette had 3,520. Philips made up 58.4% of all shaver and razor brand searches we track, and Gillette accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about shaver and razor brands, Philips appeared in all five answers and Gillette in three. Philips was mentioned before Gillette in four out of five answers.
Who do people search for more?
Philips, about 4 searches for every 1 for Gillette
Who does AI mention more?
Philips, mentioned in every answer we collected
Who does AI recommend more?
Philips, named ahead of Gillette in 4 of 5 answers
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Top shaver and razor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Gillette was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips was listed before Gillette in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gillette3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schick1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shaver and razor brands
5 answers
Asked ChatGPT
“Which shaver or razor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shaver and razor brands in New Zealand?”
Asked ChatGPT
“What's the best shaver or razor brand in New Zealand for daily grooming?”
Searched Google, AI Overview
“best electric shaver”
Searched Google, AI Overview
“men's shaver nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gillette or Philips more popular in search?
This chart shows how often people search Google for Gillette and Philips by name. Each line represents a brand's share of searches for all seven shaver and razor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Gillette. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Gillette | Wahl | Schick | Braun | Remington | Panasonic |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.9% | 14% | 4.9% | 3.8% | 3.3% | 1.4% |
| Nov 2025 | 60.3% | 13% | 13.5% | 4.8% | 4.4% | 2.9% | 1.2% |
| Dec 2025 | 60.4% | 13.4% | 12.9% | 4.7% | 4.2% | 3.2% | 1.2% |
| Jan 2026 | 57.8% | 15.1% | 12.9% | 6.1% | 4% | 2.9% | 1.2% |
| Feb 2026 | 56.7% | 15.8% | 14% | 5.2% | 4.2% | 2.8% | 1.2% |
| Mar 2026 | 54.4% | 16.4% | 15% | 6.3% | 4.3% | 2.7% | 0.96% |
| Apr 2026 | 62.4% | 13.4% | 12.5% | 4.4% | 3.3% | 2.8% | 1.1% |
| May 2026 | 63.9% | 13.8% | 11.8% | 4.3% | 2.9% | 2.2% | 0.98% |
| Jun 2026 | 61.5% | 15.1% | 12.2% | 4.9% | 3.3% | 2.2% | 0.87% |
| Jul 2026 | 58.1% | 17.5% | 11.4% | 5.8% | 3.6% | 2.6% | 1.1% |
| Aug 2026 | 58.8% | 14.4% | 13.7% | 5.5% | 3.6% | 3% | 0.95% |
| Sep 2026 | 58.4% | 15.3% | 13.5% | 5.8% | 3.2% | 2.6% | 1.2% |
How has the Gillette and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Gillette in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in New Zealand moved from 14.9% to 15.3%, and its estimated monthly branded searches moved from 2.7K to 3.5K.
- Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in New Zealand moved from 57.8% to 58.4%, and its estimated monthly branded searches moved from 10.5K to 13.4K.
How did search popularity change for New Zealand shaver and razor brands in September 2026?
2 changes
In September 2026, Gillette gained share of searches among shaver and razor brands in New Zealand, from 14.4% to 15.3%.
Estimated monthly branded searches for Philips in New Zealand rose 28.6% over 12 measured months, from 10.5K to 13.4K in September 2026.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Gillette’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gillette
12 branded search terms
- fusion gillette 5
- gillette
- gillette blades
- gillette fusion
- gillette labs
- gillette proglide
- gillette proglide razor
- gillette razor
- gillette razor blades
- gillette shaving gel
- gillette trimmer
- gillette venus razor
Philips
16 branded search terms
- china philips
- philips
- philips avent bottles
- philips avent sterilizer
- philips hue
- philips hue bridge
- philips hue bulbs
- philips hue lights
- philips light bulbs
- philips lumea
- philips one blade
- philips oneblade
- philips razor
- philips shaver
- philips toothbrush
- philips trimmer
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