Denman vs ghd:Which is more popular?
In September 2026, Denman had more branded searches than ghd among hair brush brands in New Zealand. Denman had about 530 branded searches, while ghd had 420. Denman made up 1.5% of all hair brush brand searches we track, and ghd accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about hair brush brands, Denman appeared in four of the five answers and ghd in two. Denman was mentioned before ghd in every answer that named either.
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Top hair brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Denman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Denman was listed before ghd in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tangle Teezer1st- Wet Brush2nd
Denman3rd
Mason Pearson4th
ghd5th
Dyson–
Revlon–
Kent–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair brush brands
5 answers
Asked ChatGPT
“Which hair brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair brush brands in New Zealand?”
Asked ChatGPT
“What's the best hair brush brand in New Zealand for detangling hair?”
Searched Google, AI Overview
“best hair brush”
Searched Google, AI Overview
“detangling hair brush”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Denman or ghd more popular in search?
This chart shows how often people search Google for Denman and ghd by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Denman, ghd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Revlon | Tangle Teezer | Wet Brush | Mason Pearson | Denman | ghd | Kent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.8% | 3.9% | 3% | 2.2% | 1.6% | 1.1% | 0.06% |
| Nov 2025 | 83.1% | 7.3% | 3.6% | 2.6% | 1.7% | 1% | 0.71% | 0.04% |
| Dec 2025 | 80.5% | 8.2% | 4.1% | 3% | 1.9% | 1.1% | 1.1% | 0.04% |
| Jan 2026 | 75.9% | 11% | 4.3% | 3.5% | 2.3% | 1.8% | 1.2% | 0.1% |
| Feb 2026 | 75% | 12.2% | 4.3% | 3.5% | 1.7% | 2.2% | 1% | 0.04% |
| Mar 2026 | 74.7% | 12.5% | 4% | 3.8% | 1.9% | 1.9% | 1.1% | 0.07% |
| Apr 2026 | 74.4% | 11.2% | 4.2% | 3.8% | 2.2% | 2.8% | 1.3% | 0.04% |
| May 2026 | 74.2% | 10.6% | 4.1% | 3.2% | 3.3% | 3.2% | 1.4% | 0.03% |
| Jun 2026 | 74.3% | 11.1% | 4% | 3.3% | 3.8% | 2.1% | 1.3% | 0.03% |
| Jul 2026 | 74.4% | 11.4% | 4% | 3.9% | 3.2% | 1.7% | 1.3% | 0.09% |
| Aug 2026 | 74.1% | 12.2% | 5% | 2.8% | 2.5% | 2% | 1.2% | 0.12% |
| Sep 2026 | 77.7% | 10% | 4.5% | 2.9% | 2% | 1.5% | 1.2% | 0.11% |
How has the Denman and ghd comparison changed over the last 12 months?
3 findings
- Denman was ahead of ghd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denman’s share of searches among hair brush brands in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 530.
- Across the 12 months ending September 2026, ghd’s share of searches among hair brush brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 350 to 420.
How did search popularity change for New Zealand hair brush brands in September 2026?
2 changes
In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.
Estimated monthly branded searches for ghd in New Zealand rose 20% over 12 measured months, from 350 to 420 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Denman’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair brush brands
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