Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 77.7% of all New Zealand hair brush brand searches, placing Dyson first out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair brush brands, Dyson did not appear in any of the answers.

Search and AI answers in September 2026

Dyson is the most searched of 8 competitors and not listed in any AI answer.

  1. DysonShare of searches 77.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RevlonShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Tangle TeezerShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Wet BrushShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Mason PearsonShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top hair brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tangle Teezer1st
  2. Wet Brush2nd
  3. Denman3rd
  4. Mason Pearson4th
  5. ghd5th
  6. Dyson–
  7. Revlon–
  8. Kent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair brush brands compete with Dyson?

Dyson against hair brush brands in New Zealand, by month

Share of searches by month for Dyson, Revlon, Tangle Teezer, Wet Brush, Mason Pearson. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRevlonTangle TeezerWet BrushMason PearsonDenmanghdKent
Oct 202576.4%11.8%3.9%3%2.2%1.6%1.1%0.06%
Nov 202583.1%7.3%3.6%2.6%1.7%1%0.71%0.04%
Dec 202580.5%8.2%4.1%3%1.9%1.1%1.1%0.04%
Jan 202675.9%11%4.3%3.5%2.3%1.8%1.2%0.1%
Feb 202675%12.2%4.3%3.5%1.7%2.2%1%0.04%
Mar 202674.7%12.5%4%3.8%1.9%1.9%1.1%0.07%
Apr 202674.4%11.2%4.2%3.8%2.2%2.8%1.3%0.04%
May 202674.2%10.6%4.1%3.2%3.3%3.2%1.4%0.03%
Jun 202674.3%11.1%4%3.3%3.8%2.1%1.3%0.03%
Jul 202674.4%11.4%4%3.9%3.2%1.7%1.3%0.09%
Aug 202674.1%12.2%5%2.8%2.5%2%1.2%0.12%
Sep 202677.7%10%4.5%2.9%2%1.5%1.2%0.11%

  1. 1.Dyson

    77.7%

    Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.6 points.

  2. 2.Revlon

    10%

    Held 2nd. 3.6K estimated branded searches, -10.3% vs prior month. Share -2.2 points.

  3. 3.Tangle Teezer

    4.5%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Wet Brush

    2.9%

    Held 4th. 1K estimated branded searches, +11.8% vs prior month. Share +0.1 points.

  5. 5.Mason Pearson

    2%

    Held 5th. 730 estimated branded searches, -12% vs prior month. Share -0.5 points.

  6. 6.Denman

    1.5%

    Held 6th. 530 estimated branded searches, -19.7% vs prior month. Share -0.5 points.

  7. 7.ghd

    1.2%

    Held 7th. 420 estimated branded searches, +10.5% vs prior month. Share 0 points.

  8. 8.Kent

    0.11%

    Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand increased from 76.4% to 77.7%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand peaked at 83.1% in November 2025 and was lowest at 74.1% in August 2026.

How did search popularity change for New Zealand hair brush brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.

  2. In September 2026, Revlon lost share of searches among hair brush brands in New Zealand, from 12.2% to 10%.

  3. In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.

  4. In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.

  5. Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.

  6. Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Shown above
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Show ranking
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