Brandwave

Dyson vs Xiaomi:Which is more popular?

In September 2026, Dyson had more branded searches than Xiaomi among standing fan brands in New Zealand. Dyson had about 32,300 branded searches, while Xiaomi had 11,300. Dyson made up 71.7% of all standing fan brand searches we track, and Xiaomi accounted for 25.1%. When we asked ChatGPT and Google AI Overviews about standing fan brands, Dyson appeared in four of the five answers and Xiaomi in one. Dyson was mentioned before Xiaomi in three out of four answers that named either.

Among standing fan brands in New Zealand in September 2026

Who do people search for more?

Dyson, about 3 searches for every 1 for Xiaomi

Dyson 32.3K searchesXiaomi 11.3K searches

Who does AI mention more?

Dyson, mentioned in 4 of 5 answers, Xiaomi in 1

Dyson in 4 of 5Xiaomi in 1 of 5

Who does AI recommend more?

Dyson, named ahead of Xiaomi in 3 of 4 answers

Dyson first in 3Xiaomi first in 1

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Top standing fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Xiaomi in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. Dimplex2nd
  3. Dyson3rd
  4. Xiaomi4th
  5. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing fan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dyson or Xiaomi more popular in search?

This chart shows how often people search Google for Dyson and Xiaomi by name. Each line represents a brand's share of searches for all five standing fan brands we track, month by month, from searches in New Zealand.

Dyson and Xiaomi among standing fan brands in New Zealand, by month

Share of searches by month for Dyson, Xiaomi. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonXiaomiGoldairDimplexHoneywell
Oct 202568.8%25.8%5.3%0.12%0%
Nov 202574.1%16.2%9.7%0.01%0%
Dec 202571.7%18.1%10.3%0.03%0%
Jan 202663.2%25.4%11.3%0.05%0%
Feb 202664.5%26%9.5%0.03%0.03%
Mar 202664.8%28.8%6.3%0.06%0%
Apr 202664.2%29.4%6.5%0.03%0%
May 202667.3%27.2%5.5%0.06%0%
Jun 202666.7%28%5.2%0.03%0%
Jul 202670.9%23.8%5.2%0.03%0%
Aug 202668.4%27.2%4.4%0.03%0%
Sep 202671.7%25.1%3.2%0.02%0%

How has the Dyson and Xiaomi comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of Xiaomi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dyson’s share of searches among standing fan brands in New Zealand moved from 68.8% to 71.7%, and its estimated monthly branded searches moved from 28.2K to 32.3K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among standing fan brands in New Zealand moved from 25.8% to 25.1%, and its estimated monthly branded searches moved from 10.6K to 11.3K.

How did search popularity change for New Zealand standing fan brands in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among standing fan brands in New Zealand, from 68.4% to 71.7%.

  2. In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Dyson’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

7 branded search terms

  • dyson
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson fan
  • dyson straightener
  • dyson supersonic

Xiaomi

16 branded search terms

  • xiaomi
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi fan
  • xiaomi pad
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch

How the Brand Demand Index is measured

Other head-to-heads among standing fan brands

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