Brandwave

Goldair vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Goldair among standing fan brands in New Zealand. Xiaomi had about 11,300 branded searches, while Goldair had 1,430. Xiaomi made up 25.1% of all standing fan brand searches we track, and Goldair accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about standing fan brands, Goldair appeared in all five answers and Xiaomi in one. Goldair was mentioned before Xiaomi in four out of five answers.

Among standing fan brands in New Zealand in September 2026

Who do people search for more?

Xiaomi, about 8 searches for every 1 for Goldair

Xiaomi 11.3K searchesGoldair 1.4K searches

Who does AI mention more?

Goldair, mentioned in every answer we collected

Goldair in 5 of 5Xiaomi in 1 of 5

Who does AI recommend more?

Goldair, named ahead of Xiaomi in 4 of 5 answers

Goldair first in 4Xiaomi first in 1

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Top standing fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goldair appeared in all five answers. Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Goldair was listed before Xiaomi in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. Dimplex2nd
  3. Dyson3rd
  4. Xiaomi4th
  5. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing fan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Goldair or Xiaomi more popular in search?

This chart shows how often people search Google for Goldair and Xiaomi by name. Each line represents a brand's share of searches for all five standing fan brands we track, month by month, from searches in New Zealand.

Goldair and Xiaomi among standing fan brands in New Zealand, by month

Share of searches by month for Xiaomi, Goldair. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonXiaomiGoldairDimplexHoneywell
Oct 202568.8%25.8%5.3%0.12%0%
Nov 202574.1%16.2%9.7%0.01%0%
Dec 202571.7%18.1%10.3%0.03%0%
Jan 202663.2%25.4%11.3%0.05%0%
Feb 202664.5%26%9.5%0.03%0.03%
Mar 202664.8%28.8%6.3%0.06%0%
Apr 202664.2%29.4%6.5%0.03%0%
May 202667.3%27.2%5.5%0.06%0%
Jun 202666.7%28%5.2%0.03%0%
Jul 202670.9%23.8%5.2%0.03%0%
Aug 202668.4%27.2%4.4%0.03%0%
Sep 202671.7%25.1%3.2%0.02%0%

How has the Goldair and Xiaomi comparison changed over the last 12 months?

3 findings
  • Xiaomi was ahead of Goldair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goldair’s share of searches among standing fan brands in New Zealand moved from 5.3% to 3.2%, and its estimated monthly branded searches moved from 2.2K to 1.4K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among standing fan brands in New Zealand moved from 25.8% to 25.1%, and its estimated monthly branded searches moved from 10.6K to 11.3K.

How did search popularity change for New Zealand standing fan brands in September 2026?

2 changes

  1. In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.

  2. In September 2026, Goldair lost share of searches among standing fan brands in New Zealand, from 4.4% to 3.2%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Goldair’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goldair

6 branded search terms

  • cdb goldair
  • fan goldair
  • goldair
  • goldair bladeless fan
  • goldair platinum
  • goldair tower fan

Xiaomi

16 branded search terms

  • xiaomi
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi fan
  • xiaomi pad
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch

How the Brand Demand Index is measured

Other head-to-heads among standing fan brands

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