Brandwave

Black+Decker vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than Black+Decker among handheld vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Black+Decker had 520. Dyson made up 57.2% of all handheld vacuum brand searches we track, and Black+Decker accounted for 1%. When we asked ChatGPT and Google AI Overviews about handheld vacuum brands, Black+Decker and Dyson each appeared in three of the five answers. Dyson was mentioned before Black+Decker in every answer.

Among handheld vacuum brands in New Zealand in September 2026

Who do people search for more?

Dyson, about 56 searches for every 1 for Black+Decker

Dyson 29.1K searchesBlack+Decker 520 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Black+Decker in 3 of 5Dyson in 3 of 5

Who does AI recommend more?

Dyson, named ahead of Black+Decker in every answer

Dyson first in 3Black+Decker never first

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Top handheld vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker and Dyson were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Black+Decker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Dyson2nd
  3. Black+Decker3rd
  4. BISSELL4th
  5. DeWalt–
  6. Eufy–
  7. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handheld vacuum brands

5 answers

  • Asked ChatGPT

    “Which handheld vacuum brand should I buy in New Zealand?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker

  • Asked ChatGPT

    “What are the best handheld vacuum brands in New Zealand?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker
    4. 4BISSELL

  • Asked ChatGPT

    “What's the best handheld vacuum brand in New Zealand for small messes?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker

  • Searched Google, AI Overview

    “handheld vacuum”

    1. 1Eufy

  • Searched Google, AI Overview

    “small vacuum cleaner”

    1. 1Eufy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Black+Decker or Dyson more popular in search?

This chart shows how often people search Google for Black+Decker and Dyson by name. Each line represents a brand's share of searches for all seven handheld vacuum brands we track, month by month, from searches in New Zealand.

Black+Decker and Dyson among handheld vacuum brands in New Zealand, by month

Share of searches by month for Dyson, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltEufyBISSELLMieleBlack+DeckerShark
Oct 202557.9%12.9%12.3%9.1%6.4%1.1%0.16%
Nov 202565.3%11%9.9%6.9%5.9%0.84%0.1%
Dec 202565.3%10.1%11.6%7.3%4.6%1%0.15%
Jan 202655.5%13.1%13.5%9.9%6.6%1.1%0.21%
Feb 202651.7%14.9%15.8%8.8%7.7%1%0.24%
Mar 202653.6%14.3%14.2%8.5%8.2%0.95%0.27%
Apr 202653.9%13.8%14.8%8.8%7.4%1.2%0.28%
May 202654.8%13.2%13.2%8.9%8.4%1%0.49%
Jun 202653.6%15.6%12.6%8.8%7.8%1.1%0.39%
Jul 202656.8%12.9%12.9%9.8%6.2%1.1%0.38%
Aug 202654.7%15.3%12.1%10.3%6.1%1.2%0.31%
Sep 202657.2%14.3%13.2%8.4%5.5%1%0.41%

How has the Black+Decker and Dyson comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand handheld vacuum brands in September 2026?

1 change

  1. In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

3 branded search terms

  • black and decker dustbuster
  • black and decker handheld vacuum
  • black and decker vacuum

Dyson

6 branded search terms

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson straightener
  • dyson supersonic

How the Brand Demand Index is measured

Other head-to-heads among handheld vacuum brands

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