Brandwave

How popular isBlack+Decker?

In September 2026, people searched for Black+Decker by name about 520 times in New Zealand, about the same as the previous year. These searches made up 1% of all New Zealand handheld vacuum brand searches, placing Black+Decker sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about handheld vacuum brands, Black+Decker appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Black+Decker is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. DysonShare of searches 57.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EufyShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  4. BISSELLShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Black+DeckerShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top handheld vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Dyson2nd
  3. Black+Decker3rd
  4. BISSELL4th
  5. DeWalt–
  6. Eufy–
  7. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handheld vacuum brands

5 answers

  • Asked ChatGPT

    “Which handheld vacuum brand should I buy in New Zealand?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker

  • Asked ChatGPT

    “What are the best handheld vacuum brands in New Zealand?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker
    4. 4BISSELL

  • Asked ChatGPT

    “What's the best handheld vacuum brand in New Zealand for small messes?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker

  • Searched Google, AI Overview

    “handheld vacuum”

    1. 1Eufy

  • Searched Google, AI Overview

    “small vacuum cleaner”

    1. 1Eufy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which handheld vacuum brands compete with Black+Decker?

Black+Decker against handheld vacuum brands in New Zealand, by month

Share of searches by month for Dyson, DeWalt, Eufy, BISSELL, Miele, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltEufyBISSELLMieleBlack+DeckerShark
Oct 202557.9%12.9%12.3%9.1%6.4%1.1%0.16%
Nov 202565.3%11%9.9%6.9%5.9%0.84%0.1%
Dec 202565.3%10.1%11.6%7.3%4.6%1%0.15%
Jan 202655.5%13.1%13.5%9.9%6.6%1.1%0.21%
Feb 202651.7%14.9%15.8%8.8%7.7%1%0.24%
Mar 202653.6%14.3%14.2%8.5%8.2%0.95%0.27%
Apr 202653.9%13.8%14.8%8.8%7.4%1.2%0.28%
May 202654.8%13.2%13.2%8.9%8.4%1%0.49%
Jun 202653.6%15.6%12.6%8.8%7.8%1.1%0.39%
Jul 202656.8%12.9%12.9%9.8%6.2%1.1%0.38%
Aug 202654.7%15.3%12.1%10.3%6.1%1.2%0.31%
Sep 202657.2%14.3%13.2%8.4%5.5%1%0.41%

  1. 1.Dyson

    57.2%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +2.5 points.

  2. 2.DeWalt

    14.3%

    Held 2nd. 7.3K estimated branded searches, +3.8% vs prior month. Share -1 points.

  3. 3.Eufy

    13.2%

    Held 3rd. 6.7K estimated branded searches, +21.3% vs prior month. Share +1.1 points.

  4. 4.BISSELL

    8.4%

    Held 4th. 4.3K estimated branded searches, -9.6% vs prior month. Share -1.9 points.

  5. 5.Miele

    5.5%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Black+Decker

    1%

    Held 6th. 520 estimated branded searches, -7.1% vs prior month. Share -0.2 points.

  7. 7.Shark

    0.41%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Black+Decker and its closest rivals

Every comparison with Black+Decker

6 comparisons

How has branded search demand for Black+Decker changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker in New Zealand held steady, from 510 to 520.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands in New Zealand held steady, from 1.1% to 1%.

How did search popularity change for New Zealand handheld vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%.

  2. In September 2026, Eufy gained share of searches among handheld vacuum brands in New Zealand, from 12.1% to 13.2%.

  3. In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%.

  4. In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%.

  5. In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%.

  6. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Black+Decker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black and decker dustbuster
  • black and decker handheld vacuum
  • black and decker vacuum

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How the Brand Demand Index is measured

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