Black+Decker vs Shark:Which is more popular?
In September 2026, Black+Decker had more branded searches than Shark among handheld vacuum brands in New Zealand. Black+Decker had about 520 branded searches, while Shark had 210. Black+Decker made up 1% of all handheld vacuum brand searches we track, and Shark accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about handheld vacuum brands, Black+Decker and Shark each appeared in three of the five answers. Shark was mentioned before Black+Decker in every answer.
Who do people search for more?
Black+Decker, about 2 searches for every 1 for Shark
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Shark, named ahead of Black+Decker in every answer
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Top handheld vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Black+Decker and Shark were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shark was listed before Black+Decker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Black+Decker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BISSELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handheld vacuum brands
5 answers
Asked ChatGPT
“Which handheld vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best handheld vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best handheld vacuum brand in New Zealand for small messes?”
Searched Google, AI Overview
“handheld vacuum”
- 1Eufy
- 1
Searched Google, AI Overview
“small vacuum cleaner”
- 1Eufy
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Black+Decker or Shark more popular in search?
This chart shows how often people search Google for Black+Decker and Shark by name. Each line represents a brand's share of searches for all seven handheld vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Black+Decker, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | DeWalt | Eufy | BISSELL | Miele | Black+Decker | Shark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 12.9% | 12.3% | 9.1% | 6.4% | 1.1% | 0.16% |
| Nov 2025 | 65.3% | 11% | 9.9% | 6.9% | 5.9% | 0.84% | 0.1% |
| Dec 2025 | 65.3% | 10.1% | 11.6% | 7.3% | 4.6% | 1% | 0.15% |
| Jan 2026 | 55.5% | 13.1% | 13.5% | 9.9% | 6.6% | 1.1% | 0.21% |
| Feb 2026 | 51.7% | 14.9% | 15.8% | 8.8% | 7.7% | 1% | 0.24% |
| Mar 2026 | 53.6% | 14.3% | 14.2% | 8.5% | 8.2% | 0.95% | 0.27% |
| Apr 2026 | 53.9% | 13.8% | 14.8% | 8.8% | 7.4% | 1.2% | 0.28% |
| May 2026 | 54.8% | 13.2% | 13.2% | 8.9% | 8.4% | 1% | 0.49% |
| Jun 2026 | 53.6% | 15.6% | 12.6% | 8.8% | 7.8% | 1.1% | 0.39% |
| Jul 2026 | 56.8% | 12.9% | 12.9% | 9.8% | 6.2% | 1.1% | 0.38% |
| Aug 2026 | 54.7% | 15.3% | 12.1% | 10.3% | 6.1% | 1.2% | 0.31% |
| Sep 2026 | 57.2% | 14.3% | 13.2% | 8.4% | 5.5% | 1% | 0.41% |
How has the Black+Decker and Shark comparison changed over the last 12 months?
3 findings
- Black+Decker was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 510 to 520.
- Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands in New Zealand moved from 0.16% to 0.41%, and its estimated monthly branded searches moved from 70 to 210.
How did search popularity change for New Zealand handheld vacuum brands in September 2026?
1 change
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Black+Decker’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black+Decker
3 branded search terms
- black and decker dustbuster
- black and decker handheld vacuum
- black and decker vacuum
Shark
1 branded search term
- shark robot vacuum
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