Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 65.9% of all New Zealand portable heater brand searches, placing Dyson first out of six brands. When we asked both ChatGPT and Google AI Overviews about portable heater brands, Dyson appeared in one of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Dyson is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. DysonShare of searches 65.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. DeWaltShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. De'LonghiShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. GoldairShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. DimplexShare of searches 0.02%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top portable heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dyson was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dyson is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Goldair2nd
  3. Dimplex3rd
  4. Dyson4th
  5. DeWalt–
  6. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable heater brands

4 answers

  • Asked ChatGPT

    “Which portable heater brand should I go to in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Asked ChatGPT

    “What are the best portable heater brands in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dyson
    4. 4Dimplex

  • Asked ChatGPT

    “What's the best portable heater brand in New Zealand for small room?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Searched Google, AI Overview

    “best portable heater”

    1. 1Dimplex

  • Searched Google, AI Overview

    “electric heater nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable heater brands compete with Dyson?

Dyson against portable heater brands in New Zealand, by month

Share of searches by month for Dyson, DeWalt, De'Longhi, Goldair. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltDe'LonghiGoldairDimplexHoneywell
Oct 202566.8%17.3%10.6%5.1%0.12%0.02%
Nov 202571.1%12.9%6.7%9.3%0.01%0%
Dec 202570%11.3%8.6%10%0.03%0%
Jan 202661.9%16%11%11%0.05%0.02%
Feb 202659.5%20.6%11.1%8.8%0.03%0%
Mar 202661.2%20.5%12.3%5.9%0.05%0%
Apr 202658.6%19.7%15.8%5.9%0.03%0.03%
May 202659.4%19.7%16%4.8%0.05%0%
Jun 202657%23.2%15.3%4.4%0.02%0%
Jul 202660.2%19.7%15.6%4.4%0.02%0%
Aug 202658.7%21.4%16.1%3.8%0.02%0.02%
Sep 202665.9%19.4%11.8%2.9%0.02%0%

  1. 1.Dyson

    65.9%

    Held 1st. 32.3K estimated branded searches, +27.9% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    19.4%

    Held 2nd. 9.5K estimated branded searches, +2.9% vs prior month. Share -2 points.

  3. 3.De'Longhi

    11.8%

    Held 3rd. 5.8K estimated branded searches, -17% vs prior month. Share -4.4 points.

  4. 4.Goldair

    2.9%

    Held 4th. 1.4K estimated branded searches, -11.7% vs prior month. Share -0.8 points.

  5. 5.Dimplex

    0.02%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Honeywell

    0%

    Held 6th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among portable heater brands in New Zealand decreased from 66.8% to 65.9%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among portable heater brands in New Zealand peaked at 71.1% in November 2025 and was lowest at 57% in June 2026.

How did search popularity change for New Zealand portable heater brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among portable heater brands in New Zealand, from 58.7% to 65.9%.

  2. In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%.

  3. In September 2026, DeWalt lost share of searches among portable heater brands in New Zealand, from 21.4% to 19.4%.

  4. In September 2026, Goldair lost share of searches among portable heater brands in New Zealand, from 3.8% to 2.9%.

  5. Estimated monthly branded searches for Honeywell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  6. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Shown above
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Show ranking
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