Brandwave

How popular isHoneywell?

In September 2026, people searched for Honeywell by name about 260 times in New Zealand, about the same as the previous year. These searches made up 0% of all New Zealand portable heater brand searches, placing Honeywell sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about portable heater brands, Honeywell did not appear in any of the answers.

Search and AI answers in September 2026

Honeywell is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. DysonShare of searches 65.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. DeWaltShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. De'LonghiShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. GoldairShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. HoneywellShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top portable heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honeywell did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Goldair2nd
  3. Dimplex3rd
  4. Dyson4th
  5. DeWalt–
  6. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable heater brands

4 answers

  • Asked ChatGPT

    “Which portable heater brand should I go to in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Asked ChatGPT

    “What are the best portable heater brands in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dyson
    4. 4Dimplex

  • Asked ChatGPT

    “What's the best portable heater brand in New Zealand for small room?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Searched Google, AI Overview

    “best portable heater”

    1. 1Dimplex

  • Searched Google, AI Overview

    “electric heater nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable heater brands compete with Honeywell?

Honeywell against portable heater brands in New Zealand, by month

Share of searches by month for Dyson, DeWalt, De'Longhi, Goldair, Honeywell. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltDe'LonghiGoldairDimplexHoneywell
Oct 202566.8%17.3%10.6%5.1%0.12%0.02%
Nov 202571.1%12.9%6.7%9.3%0.01%0%
Dec 202570%11.3%8.6%10%0.03%0%
Jan 202661.9%16%11%11%0.05%0.02%
Feb 202659.5%20.6%11.1%8.8%0.03%0%
Mar 202661.2%20.5%12.3%5.9%0.05%0%
Apr 202658.6%19.7%15.8%5.9%0.03%0.03%
May 202659.4%19.7%16%4.8%0.05%0%
Jun 202657%23.2%15.3%4.4%0.02%0%
Jul 202660.2%19.7%15.6%4.4%0.02%0%
Aug 202658.7%21.4%16.1%3.8%0.02%0.02%
Sep 202665.9%19.4%11.8%2.9%0.02%0%

  1. 1.Dyson

    65.9%

    Held 1st. 32.3K estimated branded searches, +27.9% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    19.4%

    Held 2nd. 9.5K estimated branded searches, +2.9% vs prior month. Share -2 points.

  3. 3.De'Longhi

    11.8%

    Held 3rd. 5.8K estimated branded searches, -17% vs prior month. Share -4.4 points.

  4. 4.Goldair

    2.9%

    Held 4th. 1.4K estimated branded searches, -11.7% vs prior month. Share -0.8 points.

  5. 5.Dimplex

    0.02%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Honeywell

    0%

    Held 6th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Honeywell and its closest rivals

Every comparison with Honeywell

9 comparisons

How has branded search demand for Honeywell changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honeywell in New Zealand held steady, from 270 to 260.
  • Across the 12 months ending September 2026, Honeywell’s share of searches among portable heater brands in New Zealand held steady, from 0.02% to 0%.

How did search popularity change for New Zealand portable heater brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among portable heater brands in New Zealand, from 58.7% to 65.9%.

  2. In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%.

  3. In September 2026, DeWalt lost share of searches among portable heater brands in New Zealand, from 21.4% to 19.4%.

  4. In September 2026, Goldair lost share of searches among portable heater brands in New Zealand, from 3.8% to 2.9%.

  5. Estimated monthly branded searches for Honeywell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  6. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Honeywell’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Honeywell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • earmuff honeywell
  • earplug howard leight
  • honeywell bluetooth earmuffs
  • honeywell ear protection
  • honeywell earmuffs
  • honeywell earplug
  • honeywell portable heater
  • honeywell safety glasses
  • honeywell standing fan
  • honeywell thermostat
  • howard leight earplug
  • howard leight earplugs

Do you work for Honeywell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Honeywell compete?

Honeywell is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands6th of 60%Shown above
Standing fan brands5th of 50%Show ranking
Hearing protection brands4th of 72.1%Show ranking
Smart thermostat brands4th of 61.4%Show ranking
Safety glasses brands6th of 70.75%Show ranking
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