Brandwave

Honeywell vs Mack's:Which is more popular?

In September 2026, Mack's had more branded searches than Honeywell among hearing protection brands in New Zealand. Mack's had about 630 branded searches, while Honeywell had 150. Mack's made up 8.9% of all hearing protection brand searches we track, and Honeywell accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, Honeywell appeared in two of the five answers and Mack's in none.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

Mack's, about 4 searches for every 1 for Honeywell

Mack's 630 searchesHoneywell 150 searches

Who does AI mention more?

Honeywell, mentioned in 2 of 5 answers, Mack's in 0

Honeywell in 2 of 5Mack's in 0 of 5

Who does AI recommend more?

Honeywell, the only one of the two named

Honeywell first in 2Mack's never named

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honeywell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mack's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Honeywell or Mack's more popular in search?

This chart shows how often people search Google for Honeywell and Mack's by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

Honeywell and Mack's among hearing protection brands in New Zealand, by month

Share of searches by month for Mack's, Honeywell. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the Honeywell and Mack's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.

  2. Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Honeywell’s and Mack's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honeywell

8 branded search terms

  • earmuff honeywell
  • earplug howard leight
  • honeywell bluetooth earmuffs
  • honeywell ear protection
  • honeywell earmuffs
  • honeywell earplug
  • howard leight earplug
  • howard leight earplugs

Mack's

5 branded search terms

  • mack's earplugs silicone
  • mack's silicone earplugs
  • macks
  • macks earplug
  • macks earplugs

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

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