Loop vs Mack's:Which is more popular?
In September 2026, Loop had more branded searches than Mack's among hearing protection brands in New Zealand. Loop had about 4,960 branded searches, while Mack's had 630. Loop made up 69.8% of all hearing protection brand searches we track, and Mack's accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, neither Loop nor Mack's appeared in any of the five answers.
Who do people search for more?
Loop, about 8 searches for every 1 for Mack's
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top hearing protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Loop nor Mack's showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hearing protection brands
5 answers
Asked ChatGPT
“Which hearing protection brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hearing protection brands in New Zealand?”
Asked ChatGPT
“What's the best hearing protection brand in New Zealand for loud work?”
Searched Google, AI Overview
“best hearing protection”
Searched Google, AI Overview
“hearing protection for work”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Loop or Mack's more popular in search?
This chart shows how often people search Google for Loop and Mack's by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Loop, Mack's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loop | 3M Peltor | Mack's | Honeywell | Etymotic | Howard Leight | Moldex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 18.5% | 9.5% | 2.1% | 1.2% | 0.35% | 0.53% |
| Nov 2025 | 72.2% | 16.4% | 7.7% | 1.9% | 1.2% | 0.29% | 0.43% |
| Dec 2025 | 75% | 13.9% | 8.3% | 1.3% | 0.89% | 0.3% | 0.3% |
| Jan 2026 | 72.6% | 15.4% | 8.6% | 1.6% | 0.89% | 0.15% | 0.74% |
| Feb 2026 | 70.3% | 17.1% | 8.5% | 1.7% | 1.2% | 0.34% | 0.85% |
| Mar 2026 | 65.8% | 19.4% | 10.3% | 2.4% | 0.8% | 0.32% | 0.96% |
| Apr 2026 | 66.3% | 17.9% | 12.5% | 1.7% | 0.83% | 0.5% | 0.33% |
| May 2026 | 73.7% | 14.7% | 8.2% | 1.9% | 0.75% | 0.38% | 0.38% |
| Jun 2026 | 71.3% | 16.3% | 9.3% | 1.7% | 0.84% | 0.28% | 0.28% |
| Jul 2026 | 70.9% | 16.7% | 8.5% | 2% | 1% | 0.29% | 0.58% |
| Aug 2026 | 72% | 15.8% | 8.7% | 2.3% | 0.56% | 0.28% | 0.42% |
| Sep 2026 | 69.8% | 17.6% | 8.9% | 2.1% | 0.84% | 0.42% | 0.42% |
How has the Loop and Mack's comparison changed over the last 12 months?
3 findings
- Loop was ahead of Mack's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand moved from 67.8% to 69.8%, and its estimated monthly branded searches moved from 3.9K to 5K.
- Across the 12 months ending September 2026, Mack's’ share of searches among hearing protection brands in New Zealand moved from 9.5% to 8.9%, and its estimated monthly branded searches moved from 540 to 630.
How did search popularity change for New Zealand hearing protection brands in September 2026?
2 changes
In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%.
Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Loop’s and Mack's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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