Hearing protection brands in New Zealand:Which are most popular?
In September 2026, Loop was the most searched hearing protection brand in New Zealand, accounting for 69.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, 3M Peltor showed up in every answer. 3M Peltor was recommended most often, coming first in all three responses that gave a list.
LoopShare of searches 69.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
3M PeltorShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Mack'sShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HoneywellShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EtymoticShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top hearing protection brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, 3M Peltor appeared every time. 3M Peltor was recommended most often, coming first in all three answers that gave a list. Howard Leight was second, and Moldex was third. Loop, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hearing protection brands
5 answers
Asked ChatGPT
“Which hearing protection brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hearing protection brands in New Zealand?”
Asked ChatGPT
“What's the best hearing protection brand in New Zealand for loud work?”
Searched Google, AI Overview
“best hearing protection”
Searched Google, AI Overview
“hearing protection for work”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hearing protection brands do people search for most?
This chart shows how often people search Google for each hearing protection brand by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Loop, 3M Peltor, Mack's, Honeywell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loop | 3M Peltor | Mack's | Honeywell | Etymotic | Howard Leight | Moldex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 18.5% | 9.5% | 2.1% | 1.2% | 0.35% | 0.53% |
| Nov 2025 | 72.2% | 16.4% | 7.7% | 1.9% | 1.2% | 0.29% | 0.43% |
| Dec 2025 | 75% | 13.9% | 8.3% | 1.3% | 0.89% | 0.3% | 0.3% |
| Jan 2026 | 72.6% | 15.4% | 8.6% | 1.6% | 0.89% | 0.15% | 0.74% |
| Feb 2026 | 70.3% | 17.1% | 8.5% | 1.7% | 1.2% | 0.34% | 0.85% |
| Mar 2026 | 65.8% | 19.4% | 10.3% | 2.4% | 0.8% | 0.32% | 0.96% |
| Apr 2026 | 66.3% | 17.9% | 12.5% | 1.7% | 0.83% | 0.5% | 0.33% |
| May 2026 | 73.7% | 14.7% | 8.2% | 1.9% | 0.75% | 0.38% | 0.38% |
| Jun 2026 | 71.3% | 16.3% | 9.3% | 1.7% | 0.84% | 0.28% | 0.28% |
| Jul 2026 | 70.9% | 16.7% | 8.5% | 2% | 1% | 0.29% | 0.58% |
| Aug 2026 | 72% | 15.8% | 8.7% | 2.3% | 0.56% | 0.28% | 0.42% |
| Sep 2026 | 69.8% | 17.6% | 8.9% | 2.1% | 0.84% | 0.42% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 5K | -2.9% | -2.2 points | |
| 2, held 2nd | 17.6% | 1.3K | +11.6% | +1.8 points | |
| 3, held 3rd | 8.9% | 630 | +1.6% | +0.1 points | |
| 4, held 4th | 2.1% | 150 | -6.3% | -0.1 points | |
| 5, held 5th | 0.84% | 60 | +50% | +0.3 points | |
| 6, moved from 7th to 6th | 0.42% | 30 | +50% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.42% | 30 | 0% | 0 pointsmoved from 6th to 7th |
1.
Loop69.8%
Held 1st. 5K estimated branded searches, -2.9% vs prior month. Share -2.2 points.
17.6%
Held 2nd. 1.3K estimated branded searches, +11.6% vs prior month. Share +1.8 points.
3.
Mack's8.9%
Held 3rd. 630 estimated branded searches, +1.6% vs prior month. Share +0.1 points.
2.1%
Held 4th. 150 estimated branded searches, -6.3% vs prior month. Share -0.1 points.
5.
Etymotic0.84%
Held 5th. 60 estimated branded searches, +50% vs prior month. Share +0.3 points.
0.42%
Moved from 7th to 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
7.
Moldex0.42%
Moved from 6th to 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among hearing protection brands in New Zealand?
7 brands
In September 2026, Loop was the most searched among hearing protection brands in New Zealand, with an estimated 5K branded searches, 69.8% of all searches for the seven we track. 3M Peltor is in 2nd place, 52.2 percentage points behind at 17.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Loop | 67.8% → 69.8% | 75%Dec 2025 | 65.8%Mar 2026 | 1st |
| 3M Peltor | 18.5% → 17.6% | 19.4%Mar 2026 | 13.9%Dec 2025 | 2nd |
| Mack's | 9.5% → 8.9% | 12.5%Apr 2026 | 7.7%Nov 2025 | 3rd |
| Honeywell | 2.1% | 2.4%Mar 2026 | 1.3%Dec 2025 | 4th |
| Etymotic | 1.2% → 0.84% | 1.2%Oct 2025 | 0.56%Aug 2026 | 5th |
| Howard Leight | 0.35% → 0.42% | 0.5%Apr 2026 | 0.15%Jan 2026 | 7th → 6th |
| Moldex | 0.53% → 0.42% | 0.96%Mar 2026 | 0.28%Jun 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand increased from 67.8% to 69.8%.
- Across the 12 months ending September 2026, 3M Peltor’s share of searches among hearing protection brands in New Zealand decreased from 18.5% to 17.6%.
- Across the 12 months ending September 2026, Mack's’ share of searches among hearing protection brands in New Zealand decreased from 9.5% to 8.9%.
- Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand peaked at 75% in December 2025 and was lowest at 65.8% in March 2026.
- Across the 12 months ending September 2026, 3M Peltor’s share of searches among hearing protection brands in New Zealand peaked at 19.4% in March 2026 and was lowest at 13.9% in December 2025.
- Across the 12 months ending September 2026, Mack's’ share of searches among hearing protection brands in New Zealand peaked at 12.5% in April 2026 and was lowest at 7.7% in November 2025.
- Across the 12 months ending September 2026, Honeywell’s share of searches among hearing protection brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.
- Across the 12 months ending September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.
- Across the 12 months ending September 2026, Honeywell and Etymotic held steady: their share of searches among hearing protection brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hearing protection brands in September 2026?
7 changes
In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%.
In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%.
In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.
In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.
Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.
Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026.
Estimated monthly branded searches for Etymotic in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.
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