Brandwave

3M Peltor vs Loop:Which is more popular?

In September 2026, Loop had more branded searches than 3M Peltor among hearing protection brands in New Zealand. Loop had about 4,960 branded searches, while 3M Peltor had 1,250. Loop made up 69.8% of all hearing protection brand searches we track, and 3M Peltor accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, 3M Peltor appeared in all five answers and Loop in none.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

Loop, about 4 searches for every 1 for 3M Peltor

Loop 5K searches3M Peltor 1.3K searches

Who does AI mention more?

3M Peltor, mentioned in every answer we collected

3M Peltor in 5 of 5Loop in 0 of 5

Who does AI recommend more?

3M Peltor, the only one of the two named

3M Peltor first in 3Loop never named

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 3M Peltor appeared in all five answers. Loop did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 3M Peltor or Loop more popular in search?

This chart shows how often people search Google for 3M Peltor and Loop by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

3M Peltor and Loop among hearing protection brands in New Zealand, by month

Share of searches by month for Loop, 3M Peltor. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the 3M Peltor and Loop comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes

  1. In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%.

  2. In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using 3M Peltor’s and Loop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3M Peltor

18 branded search terms

  • 3m bluetooth earmuffs
  • 3m ear defenders
  • 3m ear muffs
  • 3m ear protection with radio
  • 3m peltor
  • 3m peltor ear muffs
  • 3m peltor ear protection
  • 3m peltor earmuffs
  • 3m radio ear defenders
  • 3m radio ear protection
  • 3m radio earmuffs
  • ear defenders 3m peltor
  • earmuff 3m peltor
  • peltor bluetooth earmuffs
  • peltor ear muffs
  • peltor earmuffs
  • peltor earmuffs bluetooth
  • peltor radio earmuffs

Loop

10 branded search terms

  • loop ear buds
  • loop ear plugs
  • loop earplugs
  • loop engage
  • loop engage earplugs
  • loop experience
  • loop quiet
  • loop quiet earplugs
  • loop switch
  • looperplugs

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

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