Brandwave

How popular isEtymotic?

In September 2026, people searched for Etymotic by name about 60 times in New Zealand, a 14.3% decrease from the previous year. These searches made up 0.84% of all New Zealand hearing protection brand searches, placing Etymotic fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hearing protection brands, Etymotic appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Etymotic is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. LoopShare of searches 69.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. 3M PeltorShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Mack'sShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HoneywellShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. EtymoticShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Etymotic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Etymotic is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hearing protection brands compete with Etymotic?

Etymotic against hearing protection brands in New Zealand, by month

Share of searches by month for Loop, 3M Peltor, Mack's, Honeywell, Etymotic. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

  1. 1.Loop

    69.8%

    Held 1st. 5K estimated branded searches, -2.9% vs prior month. Share -2.2 points.

  2. 2.3M Peltor

    17.6%

    Held 2nd. 1.3K estimated branded searches, +11.6% vs prior month. Share +1.8 points.

  3. 3.Mack's

    8.9%

    Held 3rd. 630 estimated branded searches, +1.6% vs prior month. Share +0.1 points.

  4. 4.Honeywell

    2.1%

    Held 4th. 150 estimated branded searches, -6.3% vs prior month. Share -0.1 points.

  5. 5.Etymotic

    0.84%

    Held 5th. 60 estimated branded searches, +50% vs prior month. Share +0.3 points.

  6. 6.Howard Leight

    0.42%

    Moved from 7th to 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  7. 7.Moldex

    0.42%

    Moved from 6th to 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Etymotic and its closest rivals

Every comparison with Etymotic

4 comparisons

How has branded search demand for Etymotic changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Etymotic in New Zealand fell from 70 to 60.
  • Across the 12 months ending September 2026, Etymotic’s share of searches among hearing protection brands in New Zealand held steady, from 1.2% to 0.84%.

How did search popularity change for New Zealand hearing protection brands in September 2026?

6 changes

  1. In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%.

  2. In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%.

  3. In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.

  4. In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.

  5. Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.

  6. Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026.

How are Etymotic’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Etymotic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ety plugs
  • etymotic case
  • etymotic earplugs
  • etymotic ety
  • etymotic ety plugs
  • etymotic high fidelity earplugs
  • etymotic musicians earplugs

Do you work for Etymotic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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