Brandwave

3M Peltor vs Etymotic:Which is more popular?

In September 2026, 3M Peltor had more branded searches than Etymotic among hearing protection brands in New Zealand. 3M Peltor had about 1,250 branded searches, while Etymotic had 60. 3M Peltor made up 17.6% of all hearing protection brand searches we track, and Etymotic accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, 3M Peltor appeared in all five answers and Etymotic in one. 3M Peltor was mentioned before Etymotic in every answer.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

3M Peltor, about 21 searches for every 1 for Etymotic

3M Peltor 1.3K searchesEtymotic 60 searches

Who does AI mention more?

3M Peltor, mentioned in every answer we collected

3M Peltor in 5 of 5Etymotic in 1 of 5

Who does AI recommend more?

3M Peltor, named ahead of Etymotic in every answer

3M Peltor first in 3Etymotic never first

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 3M Peltor appeared in all five answers. Etymotic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. 3M Peltor was listed before Etymotic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 3M Peltor or Etymotic more popular in search?

This chart shows how often people search Google for 3M Peltor and Etymotic by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

3M Peltor and Etymotic among hearing protection brands in New Zealand, by month

Share of searches by month for 3M Peltor, Etymotic. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the 3M Peltor and Etymotic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes

  1. In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%.

  2. Estimated monthly branded searches for Etymotic in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using 3M Peltor’s and Etymotic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3M Peltor

18 branded search terms

  • 3m bluetooth earmuffs
  • 3m ear defenders
  • 3m ear muffs
  • 3m ear protection with radio
  • 3m peltor
  • 3m peltor ear muffs
  • 3m peltor ear protection
  • 3m peltor earmuffs
  • 3m radio ear defenders
  • 3m radio ear protection
  • 3m radio earmuffs
  • ear defenders 3m peltor
  • earmuff 3m peltor
  • peltor bluetooth earmuffs
  • peltor ear muffs
  • peltor earmuffs
  • peltor earmuffs bluetooth
  • peltor radio earmuffs

Etymotic

7 branded search terms

  • ety plugs
  • etymotic case
  • etymotic earplugs
  • etymotic ety
  • etymotic ety plugs
  • etymotic high fidelity earplugs
  • etymotic musicians earplugs

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

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