Etymotic vs Moldex:Which is more popular?
In September 2026, Etymotic had more branded searches than Moldex among hearing protection brands in New Zealand. Etymotic had about 60 branded searches, while Moldex had 30. Etymotic made up 0.84% of all hearing protection brand searches we track, and Moldex accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, Moldex appeared in three of the five answers and Etymotic in one. Moldex was mentioned before Etymotic in every answer.
Who do people search for more?
Etymotic, about 2 searches for every 1 for Moldex
Who does AI mention more?
Moldex, mentioned in 3 of 5 answers, Etymotic in 1
Who does AI recommend more?
Moldex, named ahead of Etymotic in every answer
Follow Etymotic vs Moldex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hearing protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moldex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Etymotic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moldex was listed before Etymotic in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hearing protection brands
5 answers
Asked ChatGPT
“Which hearing protection brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hearing protection brands in New Zealand?”
Asked ChatGPT
“What's the best hearing protection brand in New Zealand for loud work?”
Searched Google, AI Overview
“best hearing protection”
Searched Google, AI Overview
“hearing protection for work”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Etymotic or Moldex more popular in search?
This chart shows how often people search Google for Etymotic and Moldex by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Etymotic, Moldex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loop | 3M Peltor | Mack's | Honeywell | Etymotic | Howard Leight | Moldex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 18.5% | 9.5% | 2.1% | 1.2% | 0.35% | 0.53% |
| Nov 2025 | 72.2% | 16.4% | 7.7% | 1.9% | 1.2% | 0.29% | 0.43% |
| Dec 2025 | 75% | 13.9% | 8.3% | 1.3% | 0.89% | 0.3% | 0.3% |
| Jan 2026 | 72.6% | 15.4% | 8.6% | 1.6% | 0.89% | 0.15% | 0.74% |
| Feb 2026 | 70.3% | 17.1% | 8.5% | 1.7% | 1.2% | 0.34% | 0.85% |
| Mar 2026 | 65.8% | 19.4% | 10.3% | 2.4% | 0.8% | 0.32% | 0.96% |
| Apr 2026 | 66.3% | 17.9% | 12.5% | 1.7% | 0.83% | 0.5% | 0.33% |
| May 2026 | 73.7% | 14.7% | 8.2% | 1.9% | 0.75% | 0.38% | 0.38% |
| Jun 2026 | 71.3% | 16.3% | 9.3% | 1.7% | 0.84% | 0.28% | 0.28% |
| Jul 2026 | 70.9% | 16.7% | 8.5% | 2% | 1% | 0.29% | 0.58% |
| Aug 2026 | 72% | 15.8% | 8.7% | 2.3% | 0.56% | 0.28% | 0.42% |
| Sep 2026 | 69.8% | 17.6% | 8.9% | 2.1% | 0.84% | 0.42% | 0.42% |
How has the Etymotic and Moldex comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Moldex took it in March 2026, Etymotic took it in April 2026.
- Across the 12 months ending September 2026, Etymotic’s share of searches among hearing protection brands in New Zealand moved from 1.2% to 0.84%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 12 months ending September 2026, Moldex’s share of searches among hearing protection brands in New Zealand moved from 0.53% to 0.42%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand hearing protection brands in September 2026?
2 changes
In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.
Estimated monthly branded searches for Etymotic in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Etymotic’s and Moldex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hearing protection brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.