Brandwave

Etymotic vs Honeywell:Which is more popular?

In September 2026, Honeywell had more branded searches than Etymotic among hearing protection brands in New Zealand. Honeywell had about 150 branded searches, while Etymotic had 60. Honeywell made up 2.1% of all hearing protection brand searches we track, and Etymotic accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, Honeywell appeared in two of the five answers and Etymotic in one. Etymotic and Honeywell were each mentioned first in one of the two answers that named either.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

Honeywell, about 3 searches for every 1 for Etymotic

Honeywell 150 searchesEtymotic 60 searches

Who does AI mention more?

Honeywell, mentioned in 2 of 5 answers, Etymotic in 1

Honeywell in 2 of 5Etymotic in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Etymotic first in 1Honeywell first in 1

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honeywell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Etymotic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Etymotic and Honeywell were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Etymotic or Honeywell more popular in search?

This chart shows how often people search Google for Etymotic and Honeywell by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

Etymotic and Honeywell among hearing protection brands in New Zealand, by month

Share of searches by month for Honeywell, Etymotic. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the Etymotic and Honeywell comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.

  2. Estimated monthly branded searches for Etymotic in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Etymotic’s and Honeywell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Etymotic

7 branded search terms

  • ety plugs
  • etymotic case
  • etymotic earplugs
  • etymotic ety
  • etymotic ety plugs
  • etymotic high fidelity earplugs
  • etymotic musicians earplugs

Honeywell

8 branded search terms

  • earmuff honeywell
  • earplug howard leight
  • honeywell bluetooth earmuffs
  • honeywell ear protection
  • honeywell earmuffs
  • honeywell earplug
  • howard leight earplug
  • howard leight earplugs

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

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