Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 6.7% of all New Zealand mop vacuum brand searches, placing Dyson second out of three brands. When we asked both ChatGPT and Google AI Overviews about mop vacuum brands, Dyson appeared in two of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Dyson is the second most searched of 3 competitors and the third most recommended in AI answers.

  1. BISSELLShare of searches 90.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DysonShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TinecoShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top mop vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tineco1st
  2. BISSELL2nd
  3. Dyson3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tineco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mop vacuum brands

5 answers

  • Asked ChatGPT

    “Which mop vacuum brand should I buy in New Zealand?”

    1. 1Tineco
    2. 2BISSELL
    3. 3Dyson

  • Asked ChatGPT

    “What are the best mop vacuum brands in New Zealand?”

    1. 1Tineco
    2. 2BISSELL
    3. 3Dyson

  • Asked ChatGPT

    “What's the best mop vacuum brand in New Zealand for hard floor cleaning?”

    1. 1Tineco
    2. 2BISSELL

  • Searched Google, AI Overview

    “wet dry vacuum nz”

    1. 1BISSELL

  • Searched Google, AI Overview

    “best mop vacuum”

    1. 1BISSELL
    2. 2Tineco

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mop vacuum brands compete with Dyson?

Dyson against mop vacuum brands in New Zealand, by month

Share of searches by month for BISSELL, Dyson, Tineco. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLDysonTineco
Oct 202589.8%6.8%3.3%
Nov 202586%10%4%
Dec 202590%6.3%3.6%
Jan 202689.9%6.5%3.7%
Feb 202689.6%6.7%3.8%
Mar 202689%6.5%4.5%
Apr 202691.6%4.6%3.8%
May 202690.7%5.8%3.5%
Jun 202689.7%6.4%3.9%
Jul 202690.7%5.3%4%
Aug 202691.7%4.7%3.5%
Sep 202690.1%6.7%3.3%

  1. 1.BISSELL

    90.1%

    Held 1st. 7.2K estimated branded searches, -13.8% vs prior month. Share -1.7 points.

  2. 2.Dyson

    6.7%

    Held 2nd. 530 estimated branded searches, +23.3% vs prior month. Share +1.9 points.

  3. 3.Tineco

    3.3%

    Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among mop vacuum brands in New Zealand peaked at 10% in November 2025 and was lowest at 4.6% in April 2026.

How did search popularity change for New Zealand mop vacuum brands in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among mop vacuum brands in New Zealand, from 4.7% to 6.7%.

  2. In September 2026, BISSELL lost share of searches among mop vacuum brands in New Zealand, from 91.7% to 90.1%.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Shown above
Creator with pink hair and a pink jacket

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