Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 11,500 times in New Zealand, a 28.5% increase from the previous year. These searches made up 90.1% of all New Zealand mop vacuum brand searches, placing BISSELL first out of three brands. When we asked both ChatGPT and Google AI Overviews about mop vacuum brands, BISSELL appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

BISSELL is the most searched of 3 competitors and the second most recommended in AI answers.

  1. BISSELLShare of searches 90.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DysonShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TinecoShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top mop vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL appeared in all five answers. BISSELL is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tineco1st
  2. BISSELL2nd
  3. Dyson3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tineco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mop vacuum brands

5 answers

  • Asked ChatGPT

    “Which mop vacuum brand should I buy in New Zealand?”

    1. 1Tineco
    2. 2BISSELL
    3. 3Dyson

  • Asked ChatGPT

    “What are the best mop vacuum brands in New Zealand?”

    1. 1Tineco
    2. 2BISSELL
    3. 3Dyson

  • Asked ChatGPT

    “What's the best mop vacuum brand in New Zealand for hard floor cleaning?”

    1. 1Tineco
    2. 2BISSELL

  • Searched Google, AI Overview

    “wet dry vacuum nz”

    1. 1BISSELL

  • Searched Google, AI Overview

    “best mop vacuum”

    1. 1BISSELL
    2. 2Tineco

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mop vacuum brands compete with BISSELL?

BISSELL against mop vacuum brands in New Zealand, by month

Share of searches by month for BISSELL, Dyson, Tineco. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLDysonTineco
Oct 202589.8%6.8%3.3%
Nov 202586%10%4%
Dec 202590%6.3%3.6%
Jan 202689.9%6.5%3.7%
Feb 202689.6%6.7%3.8%
Mar 202689%6.5%4.5%
Apr 202691.6%4.6%3.8%
May 202690.7%5.8%3.5%
Jun 202689.7%6.4%3.9%
Jul 202690.7%5.3%4%
Aug 202691.7%4.7%3.5%
Sep 202690.1%6.7%3.3%

  1. 1.BISSELL

    90.1%

    Held 1st. 7.2K estimated branded searches, -13.8% vs prior month. Share -1.7 points.

  2. 2.Dyson

    6.7%

    Held 2nd. 530 estimated branded searches, +23.3% vs prior month. Share +1.9 points.

  3. 3.Tineco

    3.3%

    Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

18 comparisons

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among mop vacuum brands in New Zealand peaked at 91.7% in August 2026 and was lowest at 86% in November 2025.

How did search popularity change for New Zealand mop vacuum brands in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among mop vacuum brands in New Zealand, from 4.7% to 6.7%.

  2. In September 2026, BISSELL lost share of searches among mop vacuum brands in New Zealand, from 91.7% to 90.1%.

How are BISSELL’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands2nd of 913.9%Show ranking
Handheld vacuum brands4th of 78.4%Show ranking
Cordless vacuum brands3rd of 88.6%Show ranking
Stick vacuum brands2nd of 810.6%Show ranking
Pet vacuum brands2nd of 411.8%Show ranking
Bagless canister vacuum brands2nd of 412.2%Show ranking
Mini vacuum brands2nd of 312.7%Show ranking
Carpet cleaner brands1st of 540.9%Show ranking
Mop vacuum brands1st of 390.1%Shown above
Creator with pink hair and a pink jacket

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