Stick vacuum brands in New Zealand:Which are most popular?
In September 2026, Dyson was the most searched stick vacuum brand in New Zealand, accounting for 72.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson and Shark showed up in every answer. Dyson was recommended most often, coming first in every response.
DysonShare of searches 72.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BISSELLShare of searches 10.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
MieleShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
ElectroluxShare of searches 6.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SamsungShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top stick vacuum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Dyson and Shark appeared every time. Dyson was recommended most often, coming first in every answer. Shark was second, and Samsung was third. Electrolux, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about stick vacuum brands
4 answers
Asked ChatGPT
“Which stick vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best stick vacuum brand in New Zealand for quick floor cleaning?”
Searched Google, AI Overview
“best stick vacuum”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best cordless vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stick vacuum brands do people search for most?
This chart shows how often people search Google for each stick vacuum brand by name. Each line represents a brand's share of searches for all eight stick vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, BISSELL, Miele, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Miele | Electrolux | Samsung | LG | Shark | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 11.1% | 8.1% | 7.2% | 1.6% | 0.76% | 0.19% | 0.25% |
| Nov 2025 | 77.5% | 8.2% | 7.2% | 5% | 1.2% | 0.61% | 0.12% | 0.19% |
| Dec 2025 | 77.3% | 8.7% | 5.6% | 6.1% | 1.3% | 0.58% | 0.18% | 0.28% |
| Jan 2026 | 67.3% | 12.1% | 8.3% | 9.2% | 1.7% | 0.81% | 0.26% | 0.4% |
| Feb 2026 | 66.6% | 11.3% | 10.3% | 9% | 1.4% | 0.82% | 0.31% | 0.31% |
| Mar 2026 | 67.7% | 10.8% | 10.8% | 7.9% | 1.4% | 0.91% | 0.35% | 0.22% |
| Apr 2026 | 67.3% | 10.9% | 9.6% | 8.9% | 1.4% | 1.2% | 0.35% | 0.35% |
| May 2026 | 67.6% | 10.9% | 10.7% | 7.6% | 1.4% | 0.86% | 0.6% | 0.26% |
| Jun 2026 | 66.8% | 11% | 10.1% | 8.8% | 1.5% | 1.1% | 0.49% | 0.2% |
| Jul 2026 | 69% | 12% | 7.9% | 7.9% | 1.6% | 0.89% | 0.46% | 0.24% |
| Aug 2026 | 68.7% | 12.9% | 7.9% | 7.2% | 1.6% | 0.9% | 0.38% | 0.25% |
| Sep 2026 | 72.6% | 10.6% | 7.2% | 6.7% | 1.3% | 0.7% | 0.52% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.6% | 29.1K | +16% | +3.8 points | |
| 2, held 2nd | 10.6% | 4.3K | -9.6% | -2.3 points | |
| 3, held 3rd | 7.2% | 2.9K | 0% | -0.7 points | |
| 4, held 4th | 6.7% | 2.7K | +1.9% | -0.5 points | |
| 5, held 5th | 1.3% | 530 | -11.7% | -0.3 points | |
| 6, held 6th | 0.7% | 280 | -15.2% | -0.2 points | |
| 7, held 7th | 0.52% | 210 | +50% | +0.1 points | |
| 8, held 8th | 0.35% | 140 | +55.6% | +0.1 points |
1.
Dyson72.6%
Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.8 points.
2.
BISSELL10.6%
Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.3 points.
3.
Miele7.2%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.7%
Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.5 points.
5.
Samsung1.3%
Held 5th. 530 estimated branded searches, -11.7% vs prior month. Share -0.3 points.
6.
LG0.7%
Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.
7.
Shark0.52%
Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.
8.
Bosch0.35%
Held 8th. 140 estimated branded searches, +55.6% vs prior month. Share +0.1 points.
Which brand is most popular in search among stick vacuum brands in New Zealand?
8 brands
In September 2026, Dyson was the most searched among stick vacuum brands in New Zealand, with an estimated 29.1K branded searches, 72.6% of all searches for the eight we track. BISSELL is in 2nd place, 61.9 percentage points behind at 10.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 70.7% → 72.6% | 77.5%Nov 2025 | 66.6%Feb 2026 | 1st |
| BISSELL | 11.1% → 10.6% | 12.9%Aug 2026 | 8.2%Nov 2025 | 2nd |
| Miele | 8.1% → 7.2% | 10.8%Mar 2026 | 5.6%Dec 2025 | 3rd |
| Electrolux | 7.2% → 6.7% | 9.2%Jan 2026 | 5%Nov 2025 | 4th |
| Samsung | 1.6% → 1.3% | 1.7%Jan 2026 | 1.2%Nov 2025 | 5th |
| LG | 0.76% → 0.7% | 1.2%Apr 2026 | 0.58%Dec 2025 | 6th |
| Shark | 0.19% → 0.52% | 0.6%May 2026 | 0.12%Nov 2025 | 8th → 7th |
| Bosch | 0.25% → 0.35% | 0.4%Jan 2026 | 0.19%Nov 2025 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dyson’s share of searches among stick vacuum brands in New Zealand increased from 70.7% to 72.6%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among stick vacuum brands in New Zealand decreased from 11.1% to 10.6%.
- Across the 12 months ending September 2026, Miele’s share of searches among stick vacuum brands in New Zealand decreased from 8.1% to 7.2%.
- Across the 12 months ending September 2026, Dyson’s share of searches among stick vacuum brands in New Zealand peaked at 77.5% in November 2025 and was lowest at 66.6% in February 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among stick vacuum brands in New Zealand peaked at 12.9% in August 2026 and was lowest at 8.2% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among stick vacuum brands in New Zealand peaked at 10.8% in March 2026 and was lowest at 5.6% in December 2025.
- Across the 12 months ending September 2026, Electrolux’s share of searches among stick vacuum brands in New Zealand peaked at 9.2% in January 2026 and was lowest at 5% in November 2025.
- Across the 12 months ending September 2026, Shark rose from 8th to 7th among stick vacuum brands in New Zealand.
- Across the 12 months ending September 2026, Bosch fell from 7th to 8th among stick vacuum brands in New Zealand.
- Across the 12 months ending September 2026, Electrolux, Samsung and LG held steady: their share of searches among stick vacuum brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand stick vacuum brands in September 2026?
7 changes
In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%.
In September 2026, BISSELL lost share of searches among stick vacuum brands in New Zealand, from 12.9% to 10.6%.
In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.
In September 2026, Electrolux lost share of searches among stick vacuum brands in New Zealand, from 7.2% to 6.7%.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
Estimated monthly branded searches for Bosch in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.
Estimated monthly branded searches for Samsung in New Zealand fell 11.7% over 12 measured months, from 600 to 530 in September 2026.
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