Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 6.7% of all New Zealand stick vacuum brand searches, placing Electrolux fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about stick vacuum brands, Electrolux did not appear in any of the answers.

Search and AI answers in September 2026

Electrolux is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. DysonShare of searches 72.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 10.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. MieleShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 6.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SamsungShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+3 more

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Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Electrolux did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Samsung3rd
  4. LG4th
  5. BISSELL5th
  6. Miele6th
  7. Bosch7th
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers

  • Asked ChatGPT

    “Which stick vacuum brand should I buy in New Zealand?”

    1. 1Dyson
    2. 2Samsung
    3. 3LG
    4. 4Shark

  • Asked ChatGPT

    “What are the best stick vacuum brands in New Zealand?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Samsung
    5. 5Bosch
    6. 6Miele

  • Asked ChatGPT

    “What's the best stick vacuum brand in New Zealand for quick floor cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Samsung

  • Searched Google, AI Overview

    “best stick vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best cordless vacuum nz”

    1. 1Dyson
    2. 2BISSELL
    3. 3Miele
    4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick vacuum brands compete with Electrolux?

Electrolux against stick vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleElectroluxSamsungLGSharkBosch
Oct 202570.7%11.1%8.1%7.2%1.6%0.76%0.19%0.25%
Nov 202577.5%8.2%7.2%5%1.2%0.61%0.12%0.19%
Dec 202577.3%8.7%5.6%6.1%1.3%0.58%0.18%0.28%
Jan 202667.3%12.1%8.3%9.2%1.7%0.81%0.26%0.4%
Feb 202666.6%11.3%10.3%9%1.4%0.82%0.31%0.31%
Mar 202667.7%10.8%10.8%7.9%1.4%0.91%0.35%0.22%
Apr 202667.3%10.9%9.6%8.9%1.4%1.2%0.35%0.35%
May 202667.6%10.9%10.7%7.6%1.4%0.86%0.6%0.26%
Jun 202666.8%11%10.1%8.8%1.5%1.1%0.49%0.2%
Jul 202669%12%7.9%7.9%1.6%0.89%0.46%0.24%
Aug 202668.7%12.9%7.9%7.2%1.6%0.9%0.38%0.25%
Sep 202672.6%10.6%7.2%6.7%1.3%0.7%0.52%0.35%

  1. 1.Dyson

    72.6%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.8 points.

  2. 2.BISSELL

    10.6%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.3 points.

  3. 3.Miele

    7.2%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Electrolux

    6.7%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.5 points.

  5. 5.Samsung

    1.3%

    Held 5th. 530 estimated branded searches, -11.7% vs prior month. Share -0.3 points.

  6. 6.LG

    0.7%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  7. 7.Shark

    0.52%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.35%

    Held 8th. 140 estimated branded searches, +55.6% vs prior month. Share +0.1 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among stick vacuum brands in New Zealand peaked at 9.2% in January 2026 and was lowest at 5% in November 2025.

How did search popularity change for New Zealand stick vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%.

  2. In September 2026, BISSELL lost share of searches among stick vacuum brands in New Zealand, from 12.9% to 10.6%.

  3. In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.

  4. In September 2026, Electrolux lost share of searches among stick vacuum brands in New Zealand, from 7.2% to 6.7%.

  5. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

  6. Estimated monthly branded searches for Bosch in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Shown above
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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