Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 8.1% of all New Zealand double wall oven brand searches, placing Electrolux fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about double wall oven brands, Electrolux appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Electrolux is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 60.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ElectroluxShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. KitchenAid–
  7. Samsung–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which double wall oven brands compete with Electrolux?

Electrolux against double wall oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxSamsungLGAEGBosch
Oct 202561.2%19.5%8.8%7.7%1.2%0.83%0.62%0.09%
Nov 202555.7%25.8%9.7%6.6%1.1%0.81%0.31%0.04%
Dec 202552.1%30.3%7.2%7.9%1.2%0.75%0.36%0.08%
Jan 202657.7%22.5%8.2%9.1%1.1%0.8%0.4%0.06%
Feb 202661.5%19.2%9.1%8%0.98%0.73%0.34%0.06%
Mar 202665.3%16.7%9.1%6.7%1%0.77%0.37%0.05%
Apr 202661.2%18.8%8.9%8.3%1.2%1.1%0.5%0.06%
May 202664.1%17%9.8%7%0.84%0.79%0.37%0.08%
Jun 202664.1%16.4%9.2%8%0.84%0.97%0.45%0.03%
Jul 202667.9%15.6%7.1%7.2%0.95%0.81%0.42%0.05%
Aug 202665.8%16.9%7.7%7%1.3%0.87%0.37%0.11%
Sep 202660.8%19.7%8.8%8.1%1.2%0.85%0.51%0.06%

  1. 1.Fisher & Paykel

    60.8%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.9 points.

  2. 2.KitchenAid

    19.7%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.8 points.

  3. 3.Miele

    8.8%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Electrolux

    8.1%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.1 points.

  5. 5.Samsung

    1.2%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.LG

    0.85%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  7. 7.AEG

    0.51%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.06%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among double wall oven brands in New Zealand peaked at 9.1% in January 2026 and was lowest at 6.6% in November 2025.

How did search popularity change for New Zealand double wall oven brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among double wall oven brands in New Zealand, from 16.9% to 19.7%.

  2. In September 2026, Electrolux gained share of searches among double wall oven brands in New Zealand, from 7% to 8.1%.

  3. In September 2026, Miele gained share of searches among double wall oven brands in New Zealand, from 7.7% to 8.8%.

  4. In September 2026, Fisher & Paykel lost share of searches among double wall oven brands in New Zealand, from 65.8% to 60.8%.

  5. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

  6. Estimated monthly branded searches for AEG in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Shown above
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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