Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 9.4% of all New Zealand front load washer brand searches, placing Electrolux third out of six brands. When we asked both ChatGPT and Google AI Overviews about front load washer brands, Electrolux appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Electrolux is the third most searched of 6 competitors and the sixth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 70.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. MieleShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ElectroluxShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BoschShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SamsungShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top front load washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Miele3rd
  4. Fisher & Paykel4th
  5. Samsung5th
  6. Electrolux6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about front load washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which front load washer brands compete with Electrolux?

Electrolux against front load washer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele, Electrolux, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxBoschSamsungLG
Oct 202571.5%10.2%9%6.9%1.3%0.97%
Nov 202571.1%12.3%8.4%5.8%1.4%1%
Dec 202570.7%9.8%10.8%6%1.7%1%
Jan 202669.7%10%11%7%1.3%0.97%
Feb 202672%10.7%9.4%6%1.1%0.86%
Mar 202674.2%10.3%7.6%5.9%1.2%0.87%
Apr 202670.7%10.2%9.5%6.9%1.3%1.3%
May 202671.8%11%7.8%7.5%0.94%0.88%
Jun 202672.5%10.4%9.1%6.1%0.95%1.1%
Jul 202675.4%7.9%7.9%6.9%1.1%0.89%
Aug 202674.7%8.7%8%6.1%1.4%0.99%
Sep 202670.7%10.2%9.4%7.3%1.4%0.98%

  1. 1.Fisher & Paykel

    70.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4 points.

  2. 2.Miele

    10.2%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Electrolux

    9.4%

    Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.5 points.

  4. 4.Bosch

    7.3%

    Held 4th. 2.1K estimated branded searches, +1.5% vs prior month. Share +1.1 points.

  5. 5.Samsung

    1.4%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.LG

    0.98%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among front load washer brands in New Zealand peaked at 11% in January 2026 and was lowest at 7.6% in March 2026.

How did search popularity change for New Zealand front load washer brands in September 2026?

4 changes

  1. In September 2026, Electrolux gained share of searches among front load washer brands in New Zealand, from 8% to 9.4%.

  2. In September 2026, Miele gained share of searches among front load washer brands in New Zealand, from 8.7% to 10.2%.

  3. In September 2026, Bosch gained share of searches among front load washer brands in New Zealand, from 6.1% to 7.3%.

  4. In September 2026, Fisher & Paykel lost share of searches among front load washer brands in New Zealand, from 74.7% to 70.7%.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Shown above
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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