Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 7.9% of all New Zealand gas cooktop brand searches, placing Electrolux fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas cooktop brands, Electrolux appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Electrolux is the fourth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 59.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+4 more

Electrolux website (opens in a new tab)

Follow Electrolux and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Electrolux is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas cooktop brands compete with Electrolux?

Electrolux against gas cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%

  1. 1.Fisher & Paykel

    59.5%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.

  2. 2.KitchenAid

    19.3%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.7 points.

  3. 3.Miele

    8.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Electrolux

    7.9%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.1 points.

  5. 5.Bosch

    1.4%

    Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.

  6. 6.Samsung

    1.2%

    Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  7. 7.LG

    0.83%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  8. 8.Smeg

    0.77%

    Held 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  9. 9.Westinghouse

    0.62%

    Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among gas cooktop brands in New Zealand peaked at 9% in January 2026 and was lowest at 6.5% in November 2025.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among gas cooktop brands in New Zealand, from 16.6% to 19.3%.

  2. In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.

  3. In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.

  4. In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%.

  5. In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

  6. In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Shown above
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
Creator with pink hair and a pink jacket

Is Electrolux your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free