Brandwave

Electrolux vs Miele:Which is more popular?

In September 2026, Miele had more branded searches than Electrolux among gas cooktop brands in New Zealand. Miele had about 2,900 branded searches, while Electrolux had 2,690. Miele made up 8.6% of all gas cooktop brand searches we track, and Electrolux accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Electrolux and Miele each appeared in one of the five answers. Electrolux and Miele were each mentioned first in one of the two answers that named either.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Miele, about 8% more searches than Electrolux

Miele 2.9K searchesElectrolux 2.7K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Electrolux in 1 of 5Miele in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Electrolux first in 1Miele first in 1

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux and Miele were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Miele more popular in search?

This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Electrolux and Miele among gas cooktop brands in New Zealand, by month

Share of searches by month for Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%

How has the Electrolux and Miele comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Electrolux took it in December 2025, Miele took it in February 2026, Electrolux took it in July 2026, Miele took it in August 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among gas cooktop brands in New Zealand moved from 7.6% to 7.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Miele’s share of searches among gas cooktop brands in New Zealand held steady at 8.6%, and its estimated monthly branded searches moved from 3K to 2.9K.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

2 changes

  1. In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.

  2. In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Miele

3 branded search terms

  • miele
  • miele appliances
  • miele outlet

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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