Washer and dryer brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched washer and dryer brand in New Zealand, accounting for 78.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Fisher & Paykel and Bosch showed up in every answer. Fisher & Paykel and Bosch tied as the most recommended.
Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ElectroluxShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MieleShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
LGShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BoschShare of searches 0.82%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow washer and dryer brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top washer and dryer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel and Bosch appeared every time. Fisher & Paykel and Bosch tied as the most recommended. LG was third. Electrolux, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
- Bosch1st
- LG3rd
- Miele4th
- Electrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washer and dryer brands
5 answers
Asked ChatGPT
“Which washer and dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best washer and dryer brands in New Zealand?”
Asked ChatGPT
“What's the best washer and dryer brand in New Zealand for a laundry upgrade?”
Searched Google, AI Overview
“washer dryer nz”
Searched Google, AI Overview
“combo washer dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which washer and dryer brands do people search for most?
This chart shows how often people search Google for each washer and dryer brand by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Electrolux, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Miele | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 10% | 9.2% | 1.1% | 0.65% |
| Nov 2025 | 77.7% | 9.2% | 11.3% | 1.1% | 0.66% |
| Dec 2025 | 77.2% | 11.7% | 9.2% | 1.1% | 0.8% |
| Jan 2026 | 77% | 12.2% | 9.2% | 1.1% | 0.54% |
| Feb 2026 | 78.8% | 10.3% | 9.4% | 0.94% | 0.66% |
| Mar 2026 | 80.7% | 8.2% | 9.5% | 0.95% | 0.68% |
| Apr 2026 | 78% | 10.5% | 9.1% | 1.4% | 0.98% |
| May 2026 | 79.9% | 8.7% | 9.5% | 0.98% | 0.85% |
| Jun 2026 | 78.9% | 9.9% | 9.4% | 1.2% | 0.68% |
| Jul 2026 | 82.6% | 8.7% | 7.1% | 0.98% | 0.62% |
| Aug 2026 | 81.7% | 8.7% | 7.9% | 1.1% | 0.56% |
| Sep 2026 | 78.3% | 10.5% | 9.3% | 1.1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 20.1K | -18.8% | -3.4 points | |
| 2, held 2nd | 10.5% | 2.7K | +1.9% | +1.8 points | |
| 3, held 3rd | 9.3% | 2.4K | 0% | +1.4 points | |
| 4, held 4th | 1.1% | 280 | -15.2% | 0 points | |
| 5, held 5th | 0.82% | 210 | +23.5% | +0.3 points |
78.3%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.4 points.
10.5%
Held 2nd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.8 points.
3.
Miele9.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
LG1.1%
Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
5.
Bosch0.82%
Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.
Which brand is most popular in search among washer and dryer brands in New Zealand?
5 brands
In September 2026, Fisher & Paykel was the most searched among washer and dryer brands in New Zealand, with an estimated 20.1K branded searches, 78.3% of all searches for the five we track. Electrolux is in 2nd place, 67.8 percentage points behind at 10.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 79.1% → 78.3% | 82.6%Jul 2026 | 77%Jan 2026 | 1st |
| Electrolux | 10% → 10.5% | 12.2%Jan 2026 | 8.2%Mar 2026 | 2nd |
| Miele | 9.2% → 9.3% | 11.3%Nov 2025 | 7.1%Jul 2026 | 3rd |
| LG | 1.1% | 1.4%Apr 2026 | 0.94%Feb 2026 | 4th |
| Bosch | 0.65% → 0.82% | 0.98%Apr 2026 | 0.54%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand decreased from 79.1% to 78.3%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand peaked at 82.6% in July 2026 and was lowest at 77% in January 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washer and dryer brands in New Zealand peaked at 12.2% in January 2026 and was lowest at 8.2% in March 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among washer and dryer brands in New Zealand peaked at 11.3% in November 2025 and was lowest at 7.1% in July 2026.
- Across the 12 months ending September 2026, Electrolux, Miele, LG and Bosch held steady: their share of searches among washer and dryer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand washer and dryer brands in September 2026?
4 changes
In September 2026, Electrolux gained share of searches among washer and dryer brands in New Zealand, from 8.7% to 10.5%.
In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%.
In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.
Estimated monthly branded searches for Bosch in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.