Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 78.3% of all New Zealand washer and dryer brand searches, placing Fisher & Paykel first out of five brands. When we asked both ChatGPT and Google AI Overviews about washer and dryer brands, Fisher & Paykel appeared in all answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 5 competitors and the joint most recommended in AI answers.

  1. Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ElectroluxShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MieleShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. LGShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0.82%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top washer and dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch1st
  3. LG3rd
  4. Miele4th
  5. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washer and dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which washer and dryer brands compete with Fisher & Paykel?

Fisher & Paykel against washer and dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Electrolux, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelElectroluxMieleLGBosch
Oct 202579.1%10%9.2%1.1%0.65%
Nov 202577.7%9.2%11.3%1.1%0.66%
Dec 202577.2%11.7%9.2%1.1%0.8%
Jan 202677%12.2%9.2%1.1%0.54%
Feb 202678.8%10.3%9.4%0.94%0.66%
Mar 202680.7%8.2%9.5%0.95%0.68%
Apr 202678%10.5%9.1%1.4%0.98%
May 202679.9%8.7%9.5%0.98%0.85%
Jun 202678.9%9.9%9.4%1.2%0.68%
Jul 202682.6%8.7%7.1%0.98%0.62%
Aug 202681.7%8.7%7.9%1.1%0.56%
Sep 202678.3%10.5%9.3%1.1%0.82%

  1. 1.Fisher & Paykel

    78.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.4 points.

  2. 2.Electrolux

    10.5%

    Held 2nd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.8 points.

  3. 3.Miele

    9.3%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.LG

    1.1%

    Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  5. 5.Bosch

    0.82%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand decreased from 79.1% to 78.3%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand peaked at 82.6% in July 2026 and was lowest at 77% in January 2026.

How did search popularity change for New Zealand washer and dryer brands in September 2026?

4 changes

  1. In September 2026, Electrolux gained share of searches among washer and dryer brands in New Zealand, from 8.7% to 10.5%.

  2. In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%.

  3. In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.

  4. Estimated monthly branded searches for Bosch in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.4%Show ranking
Induction cooktop brands1st of 847.4%Show ranking
Freestanding oven brands1st of 848.3%Show ranking
Convection oven brands1st of 649.2%Show ranking
Oven and cooktop brands1st of 750.9%Show ranking
Undercounter fridge brands1st of 658.2%Show ranking
Gas cooktop brands1st of 959.5%Show ranking
Double wall oven brands1st of 860.8%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 666.3%Show ranking
Fridge brands1st of 867.7%Show ranking
Clothes dryer brands1st of 769.8%Show ranking
Induction oven brands1st of 770.4%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 671.9%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 774.7%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 778%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Washer and dryer brands1st of 578.3%Shown above
Slimline dishwasher brands1st of 680.8%Show ranking
Induction hob brands1st of 484.3%Show ranking
Condenser tumble dryer brands1st of 584.4%Show ranking
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.1%Show ranking
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