Fisher & Paykel vs Miele:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Miele among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,400. Fisher & Paykel made up 78.3% of all washer and dryer brand searches we track, and Miele accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, Fisher & Paykel appeared in all five answers and Miele in three. Fisher & Paykel was mentioned before Miele in three out of four answers.
Who do people search for more?
Fisher & Paykel, about 8 searches for every 1 for Miele
Who does AI mention more?
Fisher & Paykel, mentioned in every answer we collected
Who does AI recommend more?
Fisher & Paykel, named ahead of Miele in 3 of 4 answers
Follow Fisher & Paykel vs Miele and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top washer and dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Miele was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Miele in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
Bosch1st
LG3rd
Miele4th
Electrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washer and dryer brands
5 answers
Asked ChatGPT
“Which washer and dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best washer and dryer brands in New Zealand?”
Asked ChatGPT
“What's the best washer and dryer brand in New Zealand for a laundry upgrade?”
Searched Google, AI Overview
“washer dryer nz”
Searched Google, AI Overview
“combo washer dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher & Paykel or Miele more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Miele by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Miele | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 10% | 9.2% | 1.1% | 0.65% |
| Nov 2025 | 77.7% | 9.2% | 11.3% | 1.1% | 0.66% |
| Dec 2025 | 77.2% | 11.7% | 9.2% | 1.1% | 0.8% |
| Jan 2026 | 77% | 12.2% | 9.2% | 1.1% | 0.54% |
| Feb 2026 | 78.8% | 10.3% | 9.4% | 0.94% | 0.66% |
| Mar 2026 | 80.7% | 8.2% | 9.5% | 0.95% | 0.68% |
| Apr 2026 | 78% | 10.5% | 9.1% | 1.4% | 0.98% |
| May 2026 | 79.9% | 8.7% | 9.5% | 0.98% | 0.85% |
| Jun 2026 | 78.9% | 9.9% | 9.4% | 1.2% | 0.68% |
| Jul 2026 | 82.6% | 8.7% | 7.1% | 0.98% | 0.62% |
| Aug 2026 | 81.7% | 8.7% | 7.9% | 1.1% | 0.56% |
| Sep 2026 | 78.3% | 10.5% | 9.3% | 1.1% | 0.82% |
How has the Fisher & Paykel and Miele comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand moved from 79.1% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among washer and dryer brands in New Zealand moved from 9.2% to 9.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand washer and dryer brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%.
In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Miele
1 branded search term
- miele
Other head-to-heads among washer and dryer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.