Electrolux vs Fisher & Paykel:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Electrolux among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Electrolux had 2,690. Fisher & Paykel made up 78.3% of all washer and dryer brand searches we track, and Electrolux accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, Fisher & Paykel appeared in all five answers and Electrolux in none.
Who do people search for more?
Fisher & Paykel, about 7 searches for every 1 for Electrolux
Who does AI mention more?
Fisher & Paykel, mentioned in every answer we collected
Who does AI recommend more?
Fisher & Paykel, the only one of the two named
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Top washer and dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Electrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
Bosch1st
LG3rd
Miele4th
Electrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washer and dryer brands
5 answers
Asked ChatGPT
“Which washer and dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best washer and dryer brands in New Zealand?”
Asked ChatGPT
“What's the best washer and dryer brand in New Zealand for a laundry upgrade?”
Searched Google, AI Overview
“washer dryer nz”
Searched Google, AI Overview
“combo washer dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Electrolux or Fisher & Paykel more popular in search?
This chart shows how often people search Google for Electrolux and Fisher & Paykel by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Miele | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 10% | 9.2% | 1.1% | 0.65% |
| Nov 2025 | 77.7% | 9.2% | 11.3% | 1.1% | 0.66% |
| Dec 2025 | 77.2% | 11.7% | 9.2% | 1.1% | 0.8% |
| Jan 2026 | 77% | 12.2% | 9.2% | 1.1% | 0.54% |
| Feb 2026 | 78.8% | 10.3% | 9.4% | 0.94% | 0.66% |
| Mar 2026 | 80.7% | 8.2% | 9.5% | 0.95% | 0.68% |
| Apr 2026 | 78% | 10.5% | 9.1% | 1.4% | 0.98% |
| May 2026 | 79.9% | 8.7% | 9.5% | 0.98% | 0.85% |
| Jun 2026 | 78.9% | 9.9% | 9.4% | 1.2% | 0.68% |
| Jul 2026 | 82.6% | 8.7% | 7.1% | 0.98% | 0.62% |
| Aug 2026 | 81.7% | 8.7% | 7.9% | 1.1% | 0.56% |
| Sep 2026 | 78.3% | 10.5% | 9.3% | 1.1% | 0.82% |
How has the Electrolux and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Electrolux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washer and dryer brands in New Zealand moved from 10% to 10.5%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand moved from 79.1% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
How did search popularity change for New Zealand washer and dryer brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among washer and dryer brands in New Zealand, from 8.7% to 10.5%.
In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
9 branded search terms
- electrolux
- electrolux appliances
- electrolux ergorapido
- electrolux induction
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
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