Electrolux vs Miele:Which is more popular?
In September 2026, Electrolux had more branded searches than Miele among washer and dryer brands in New Zealand. Electrolux had about 2,690 branded searches, while Miele had 2,400. Electrolux made up 10.5% of all washer and dryer brand searches we track, and Miele accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, Miele appeared in three of the five answers and Electrolux in none.
Who do people search for more?
Electrolux, about 12% more searches than Miele
Who does AI mention more?
Miele, mentioned in 3 of 5 answers, Electrolux in 0
Who does AI recommend more?
Miele, the only one of the two named
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Top washer and dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Bosch1st
LG3rd- Miele4th
- Electrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washer and dryer brands
5 answers
Asked ChatGPT
“Which washer and dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best washer and dryer brands in New Zealand?”
Asked ChatGPT
“What's the best washer and dryer brand in New Zealand for a laundry upgrade?”
Searched Google, AI Overview
“washer dryer nz”
Searched Google, AI Overview
“combo washer dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Electrolux or Miele more popular in search?
This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electrolux, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Miele | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 10% | 9.2% | 1.1% | 0.65% |
| Nov 2025 | 77.7% | 9.2% | 11.3% | 1.1% | 0.66% |
| Dec 2025 | 77.2% | 11.7% | 9.2% | 1.1% | 0.8% |
| Jan 2026 | 77% | 12.2% | 9.2% | 1.1% | 0.54% |
| Feb 2026 | 78.8% | 10.3% | 9.4% | 0.94% | 0.66% |
| Mar 2026 | 80.7% | 8.2% | 9.5% | 0.95% | 0.68% |
| Apr 2026 | 78% | 10.5% | 9.1% | 1.4% | 0.98% |
| May 2026 | 79.9% | 8.7% | 9.5% | 0.98% | 0.85% |
| Jun 2026 | 78.9% | 9.9% | 9.4% | 1.2% | 0.68% |
| Jul 2026 | 82.6% | 8.7% | 7.1% | 0.98% | 0.62% |
| Aug 2026 | 81.7% | 8.7% | 7.9% | 1.1% | 0.56% |
| Sep 2026 | 78.3% | 10.5% | 9.3% | 1.1% | 0.82% |
How has the Electrolux and Miele comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Miele took it in November 2025, Electrolux took it in December 2025, Miele took it in March 2026, Electrolux took it in April 2026, Miele took it in May 2026, Electrolux took it in June 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washer and dryer brands in New Zealand moved from 10% to 10.5%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 12 months ending September 2026, Miele’s share of searches among washer and dryer brands in New Zealand moved from 9.2% to 9.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand washer and dryer brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among washer and dryer brands in New Zealand, from 8.7% to 10.5%.
In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
9 branded search terms
- electrolux
- electrolux appliances
- electrolux ergorapido
- electrolux induction
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
Miele
1 branded search term
- miele
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