Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 84.6% of all New Zealand induction hob brand searches, placing Fisher & Paykel first out of four brands. When we asked both ChatGPT and Google AI Overviews about induction hob brands, Fisher & Paykel appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 4 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 84.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MieleShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. BoschShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SamsungShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top induction hob brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction hob brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction hob brands compete with Fisher & Paykel?

Fisher & Paykel against induction hob brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleBoschSamsung
Oct 202584.7%12.1%1.6%1.6%
Nov 202582.7%14.4%1.3%1.6%
Dec 202584.9%11.7%1.3%2%
Jan 202684.6%12.1%1.6%1.6%
Feb 202684.7%12.6%1.3%1.3%
Mar 202685.7%11.9%1.1%1.4%
Apr 202684.6%12.2%1.6%1.6%
May 202684.6%13%1.4%1.1%
Jun 202685.3%12.2%1.4%1.1%
Jul 202688.3%9.2%1.2%1.2%
Aug 202686.8%10.1%1.4%1.7%
Sep 202684.6%12.2%1.6%1.6%

  1. 1.Fisher & Paykel

    84.6%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  2. 2.Miele

    12.2%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Bosch

    1.6%

    Moved from 4th to 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Samsung

    1.6%

    Moved from 3rd to 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction hob brands in New Zealand peaked at 88.3% in July 2026 and was lowest at 82.7% in November 2025.

How did search popularity change for New Zealand induction hob brands in September 2026?

4 changes

  1. In September 2026, Miele gained share of searches among induction hob brands in New Zealand, from 10.1% to 12.2%.

  2. In September 2026, Fisher & Paykel lost share of searches among induction hob brands in New Zealand, from 86.8% to 84.6%.

  3. In September 2026, Bosch rose from 4th to 3rd among induction hob brands in New Zealand.

  4. In September 2026, Samsung fell from 3rd to 4th among induction hob brands in New Zealand.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.6%Show ranking
Induction cooktop brands1st of 847.5%Show ranking
Freestanding oven brands1st of 847.8%Show ranking
Convection oven brands1st of 648.8%Show ranking
Oven and cooktop brands1st of 751%Show ranking
Undercounter fridge brands1st of 658.9%Show ranking
Gas cooktop brands1st of 959.6%Show ranking
Double wall oven brands1st of 860.1%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 667.2%Show ranking
Fridge brands1st of 867.7%Show ranking
Induction oven brands1st of 769.4%Show ranking
Clothes dryer brands1st of 769.6%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 672.1%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 775.8%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 777.8%Show ranking
Washer and dryer brands1st of 578.1%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Condenser tumble dryer brands1st of 584.2%Show ranking
Induction hob brands1st of 484.6%Shown above
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.4%Show ranking
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