Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 84.7% of all New Zealand refrigerator double door brand searches, placing Fisher & Paykel first out of six brands. When we asked both ChatGPT and Google AI Overviews about refrigerator double door brands, Fisher & Paykel appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 6 competitors and the most recommended in AI answers.

  1. Fisher & PaykelShare of searches 84.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HaierShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Mitsubishi ElectricShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SamsungShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. LGShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Fisher & Paykel website (opens in a new tab)

Follow Fisher & Paykel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top refrigerator double door brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. LG2nd
  3. Samsung3rd
  4. Haier4th
  5. Mitsubishi Electric5th
  6. Bosch6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about refrigerator double door brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which refrigerator double door brands compete with Fisher & Paykel?

Fisher & Paykel against refrigerator double door brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierMitsubishi ElectricSamsungLGBosch
Oct 202583%11.2%2.9%1.6%1.1%0.28%
Nov 202584.1%9.9%3%1.6%1.2%0.14%
Dec 202583.4%10.3%3%2%1.2%0.21%
Jan 202682%12.1%2.9%1.6%1.1%0.2%
Feb 202683.9%9.9%3.7%1.3%1%0.21%
Mar 202686.3%8%3.1%1.4%1%0.24%
Apr 202681.6%11.2%3.9%1.5%1.5%0.28%
May 202684.3%9.9%3.5%1.1%1%0.17%
Jun 202684%10%3.4%1.1%1.3%0.14%
Jul 202685.6%8.9%3.1%1.2%1%0.22%
Aug 202685.2%9.4%2.5%1.6%1.1%0.17%
Sep 202684.7%9.2%3%1.6%1.2%0.21%

  1. 1.Fisher & Paykel

    84.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  2. 2.Haier

    9.2%

    Held 2nd. 2.2K estimated branded searches, -19.8% vs prior month. Share -0.2 points.

  3. 3.Mitsubishi Electric

    3%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Samsung

    1.6%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.LG

    1.2%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  6. 6.Bosch

    0.21%

    Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among refrigerator double door brands in New Zealand increased from 83% to 84.7%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among refrigerator double door brands in New Zealand peaked at 86.3% in March 2026 and was lowest at 81.6% in April 2026.

How did search popularity change for New Zealand refrigerator double door brands in September 2026?

3 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among refrigerator double door brands in New Zealand, from 2.5% to 3%.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  3. Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.8K to 2.2K in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.4%Show ranking
Induction cooktop brands1st of 847.4%Show ranking
Freestanding oven brands1st of 848.3%Show ranking
Convection oven brands1st of 649.2%Show ranking
Oven and cooktop brands1st of 750.9%Show ranking
Undercounter fridge brands1st of 658.2%Show ranking
Gas cooktop brands1st of 959.5%Show ranking
Double wall oven brands1st of 860.8%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 666.3%Show ranking
Fridge brands1st of 867.7%Show ranking
Clothes dryer brands1st of 769.8%Show ranking
Induction oven brands1st of 770.4%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 671.9%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 774.7%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 778%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Washer and dryer brands1st of 578.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Induction hob brands1st of 484.3%Show ranking
Condenser tumble dryer brands1st of 584.4%Show ranking
Refrigerator double door brands1st of 684.7%Shown above
Gas stove brands1st of 686.1%Show ranking
Creator with pink hair and a pink jacket

Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free