Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 66.3% of all New Zealand washing machine brand searches, placing Fisher & Paykel first out of six brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Fisher & Paykel appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 6 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 66.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HaierShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. ElectroluxShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SamsungShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Fisher & Paykel3rd
  4. Haier4th
  5. Samsung5th
  6. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which washing machine brands compete with Fisher & Paykel?

Fisher & Paykel against washing machine brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Electrolux, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierElectroluxSamsungBoschLG
Oct 202566.1%20.3%8.4%2.5%1.4%1.3%
Nov 202569.9%17%8.3%2.3%1.4%1.3%
Dec 202566.9%18.1%10.2%2.3%1.2%1.3%
Jan 202665.3%19.6%10.3%2.1%1.4%1.3%
Feb 202669.2%17.1%9%2%1.5%1.1%
Mar 202673.2%15%7.5%2.1%1.2%1.1%
Apr 202666.5%19.1%9%2.5%1.5%1.5%
May 202670.5%17%7.7%2.1%1.4%1.4%
Jun 202669.1%17.4%8.6%2%1.3%1.5%
Jul 202670.9%17%7.5%2.2%1.2%1.3%
Aug 202669.4%18.2%7.4%2.4%1.2%1.3%
Sep 202666.3%19.7%8.9%2.3%1.5%1.3%

  1. 1.Fisher & Paykel

    66.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  2. 2.Haier

    19.7%

    Held 2nd. 6K estimated branded searches, -8.3% vs prior month. Share +1.4 points.

  3. 3.Electrolux

    8.9%

    Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.5 points.

  4. 4.Samsung

    2.3%

    Held 4th. 710 estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  5. 5.Bosch

    1.5%

    Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  6. 6.LG

    1.3%

    Moved from 5th to 6th. 390 estimated branded searches, -17% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washing machine brands in New Zealand peaked at 73.2% in March 2026 and was lowest at 65.3% in January 2026.

How did search popularity change for New Zealand washing machine brands in September 2026?

5 changes

  1. In September 2026, Electrolux gained share of searches among washing machine brands in New Zealand, from 7.4% to 8.9%.

  2. In September 2026, Haier gained share of searches among washing machine brands in New Zealand, from 18.2% to 19.7%.

  3. In September 2026, Fisher & Paykel lost share of searches among washing machine brands in New Zealand, from 69.4% to 66.3%.

  4. In September 2026, Bosch rose from 6th to 5th among washing machine brands in New Zealand.

  5. In September 2026, LG fell from 5th to 6th among washing machine brands in New Zealand.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.4%Show ranking
Induction cooktop brands1st of 847.4%Show ranking
Freestanding oven brands1st of 848.3%Show ranking
Convection oven brands1st of 649.2%Show ranking
Oven and cooktop brands1st of 750.9%Show ranking
Undercounter fridge brands1st of 658.2%Show ranking
Gas cooktop brands1st of 959.5%Show ranking
Double wall oven brands1st of 860.8%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 666.3%Shown above
Fridge brands1st of 867.7%Show ranking
Clothes dryer brands1st of 769.8%Show ranking
Induction oven brands1st of 770.4%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 671.9%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 774.7%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 778%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Washer and dryer brands1st of 578.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Induction hob brands1st of 484.3%Show ranking
Condenser tumble dryer brands1st of 584.4%Show ranking
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.1%Show ranking
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