Refrigerator double door brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched refrigerator double door brand in New Zealand, accounting for 84.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Samsung and LG showed up in every answer. Fisher & Paykel was recommended most often, coming first in three out of four responses that gave a list.
Fisher & PaykelShare of searches 84.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HaierShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Mitsubishi ElectricShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
SamsungShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
LGShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top refrigerator double door brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung and LG appeared every time. Fisher & Paykel was recommended most often, coming first in three out of four answers that gave a list. LG was second, and Samsung was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
- LG2nd
- Samsung3rd
- Haier4th
- Mitsubishi Electric5th
Bosch6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about refrigerator double door brands
5 answers
Asked ChatGPT
“Which refrigerator double door brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best refrigerator double door brands in New Zealand?”
Asked ChatGPT
“What's the best refrigerator double door brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“best double door fridge”
Searched Google, AI Overview
“fridge brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which refrigerator double door brands do people search for most?
This chart shows how often people search Google for each refrigerator double door brand by name. Each line represents a brand's share of searches for all six refrigerator double door brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Haier, Mitsubishi Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Mitsubishi Electric | Samsung | LG | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 83% | 11.2% | 2.9% | 1.6% | 1.1% | 0.28% |
| Nov 2025 | 84.1% | 9.9% | 3% | 1.6% | 1.2% | 0.14% |
| Dec 2025 | 83.4% | 10.3% | 3% | 2% | 1.2% | 0.21% |
| Jan 2026 | 82% | 12.1% | 2.9% | 1.6% | 1.1% | 0.2% |
| Feb 2026 | 83.9% | 9.9% | 3.7% | 1.3% | 1% | 0.21% |
| Mar 2026 | 86.3% | 8% | 3.1% | 1.4% | 1% | 0.24% |
| Apr 2026 | 81.6% | 11.2% | 3.9% | 1.5% | 1.5% | 0.28% |
| May 2026 | 84.3% | 9.9% | 3.5% | 1.1% | 1% | 0.17% |
| Jun 2026 | 84% | 10% | 3.4% | 1.1% | 1.3% | 0.14% |
| Jul 2026 | 85.6% | 8.9% | 3.1% | 1.2% | 1% | 0.22% |
| Aug 2026 | 85.2% | 9.4% | 2.5% | 1.6% | 1.1% | 0.17% |
| Sep 2026 | 84.7% | 9.2% | 3% | 1.6% | 1.2% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.7% | 20.1K | -18.8% | -0.5 points | |
| 2, held 2nd | 9.2% | 2.2K | -19.8% | -0.2 points | |
| 3, held 3rd | 3% | 720 | 0% | +0.6 points | |
| 4, held 4th | 1.6% | 390 | -18.8% | 0 points | |
| 5, held 5th | 1.2% | 280 | -15.2% | 0 points | |
| 6, held 6th | 0.21% | 50 | 0% | 0 points |
84.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
2.
Haier9.2%
Held 2nd. 2.2K estimated branded searches, -19.8% vs prior month. Share -0.2 points.
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Samsung1.6%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
5.
LG1.2%
Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
6.
Bosch0.21%
Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among refrigerator double door brands in New Zealand?
6 brands
In September 2026, Fisher & Paykel was the most searched among refrigerator double door brands in New Zealand, with an estimated 20.1K branded searches, 84.7% of all searches for the six we track. Haier is in 2nd place, 75.5 percentage points behind at 9.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 83% → 84.7% | 86.3%Mar 2026 | 81.6%Apr 2026 | 1st |
| Haier | 11.2% → 9.2% | 12.1%Jan 2026 | 8%Mar 2026 | 2nd |
| Mitsubishi Electric | 2.9% → 3% | 3.9%Apr 2026 | 2.5%Aug 2026 | 3rd |
| Samsung | 1.6% | 2%Dec 2025 | 1.1%Jun 2026 | 4th |
| LG | 1.1% → 1.2% | 1.5%Apr 2026 | 1%Feb 2026 | 5th |
| Bosch | 0.28% → 0.21% | 0.28%Oct 2025 | 0.14%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among refrigerator double door brands in New Zealand increased from 83% to 84.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among refrigerator double door brands in New Zealand decreased from 11.2% to 9.2%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among refrigerator double door brands in New Zealand peaked at 86.3% in March 2026 and was lowest at 81.6% in April 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among refrigerator double door brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 8% in March 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among refrigerator double door brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric, Samsung, LG and Bosch held steady: their share of searches among refrigerator double door brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand refrigerator double door brands in September 2026?
3 changes
In September 2026, Mitsubishi Electric gained share of searches among refrigerator double door brands in New Zealand, from 2.5% to 3%.
Estimated monthly branded searches for Bosch in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.8K to 2.2K in September 2026.
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