How popular isHaier?
In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 9.2% of all New Zealand refrigerator double door brand searches, placing Haier second out of six brands. When we asked both ChatGPT and Google AI Overviews about refrigerator double door brands, Haier appeared in four of the five answers and was the fourth most recommended of the six.
Haier is the second most searched of 6 competitors and the fourth most recommended in AI answers.
Fisher & PaykelShare of searches 84.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HaierShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Mitsubishi ElectricShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
SamsungShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
LGShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top refrigerator double door brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
- LG2nd
- Samsung3rd
- Haier4th
- Mitsubishi Electric5th
Bosch6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about refrigerator double door brands
5 answers
Asked ChatGPT
“Which refrigerator double door brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best refrigerator double door brands in New Zealand?”
Asked ChatGPT
“What's the best refrigerator double door brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“best double door fridge”
Searched Google, AI Overview
“fridge brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which refrigerator double door brands compete with Haier?
Share of searches by month for Fisher & Paykel, Haier, Mitsubishi Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Mitsubishi Electric | Samsung | LG | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 83% | 11.2% | 2.9% | 1.6% | 1.1% | 0.28% |
| Nov 2025 | 84.1% | 9.9% | 3% | 1.6% | 1.2% | 0.14% |
| Dec 2025 | 83.4% | 10.3% | 3% | 2% | 1.2% | 0.21% |
| Jan 2026 | 82% | 12.1% | 2.9% | 1.6% | 1.1% | 0.2% |
| Feb 2026 | 83.9% | 9.9% | 3.7% | 1.3% | 1% | 0.21% |
| Mar 2026 | 86.3% | 8% | 3.1% | 1.4% | 1% | 0.24% |
| Apr 2026 | 81.6% | 11.2% | 3.9% | 1.5% | 1.5% | 0.28% |
| May 2026 | 84.3% | 9.9% | 3.5% | 1.1% | 1% | 0.17% |
| Jun 2026 | 84% | 10% | 3.4% | 1.1% | 1.3% | 0.14% |
| Jul 2026 | 85.6% | 8.9% | 3.1% | 1.2% | 1% | 0.22% |
| Aug 2026 | 85.2% | 9.4% | 2.5% | 1.6% | 1.1% | 0.17% |
| Sep 2026 | 84.7% | 9.2% | 3% | 1.6% | 1.2% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.7% | 20.1K | -18.8% | -0.5 points | |
| 2, held 2nd | 9.2% | 2.2K | -19.8% | -0.2 points | |
| 3, held 3rd | 3% | 720 | 0% | +0.6 points | |
| 4, held 4th | 1.6% | 390 | -18.8% | 0 points | |
| 5, held 5th | 1.2% | 280 | -15.2% | 0 points | |
| 6, held 6th | 0.21% | 50 | 0% | 0 points |
84.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
2.
Haier9.2%
Held 2nd. 2.2K estimated branded searches, -19.8% vs prior month. Share -0.2 points.
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Samsung1.6%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
5.
LG1.2%
Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
6.
Bosch0.21%
Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Haier and its closest rivals
Every comparison with Haier
15 comparisons
How has branded search demand for Haier changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
- Across the 12 months ending September 2026, Haier’s share of searches among refrigerator double door brands in New Zealand decreased from 11.2% to 9.2%.
- Across the 12 months ending September 2026, Haier’s share of searches among refrigerator double door brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 8% in March 2026.
How did search popularity change for New Zealand refrigerator double door brands in September 2026?
3 changes
In September 2026, Mitsubishi Electric gained share of searches among refrigerator double door brands in New Zealand, from 2.5% to 3%.
Estimated monthly branded searches for Bosch in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.8K to 2.2K in September 2026.
How are Haier’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- haier
- haier ac
- haier appliances
- haier bar fridge
- haier beverage fridge
- haier cooktop
- haier dishwasher
- haier dryer
- haier freezer
- haier fridge
- haier fridge freezer
- haier hwt60fvw2
- haier induction cooktop
- haier integrated dishwasher
- haier oven
- haier refrigerator
- haier upright freezer
- haier wash machine
- haier washer dryer
- haier wine fridge
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Where does Haier compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 3rd of 11 | 14.1% | Show ranking |
| Freestanding oven brands | 3rd of 8 | 13.3% | Show ranking |
| Undercounter fridge brands | 4th of 6 | 6% | Show ranking |
| Washing machine brands | 2nd of 6 | 19.7% | Show ranking |
| Fridge brands | 2nd of 8 | 8.2% | Show ranking |
| Clothes dryer brands | 4th of 7 | 7.2% | Show ranking |
| Chest freezer brands | 2nd of 6 | 9.3% | Show ranking |
| Dishwasher brands | 3rd of 7 | 7.8% | Show ranking |
| Upright freezer brands | 2nd of 8 | 9.6% | Show ranking |
| Fridge freezer brands | 2nd of 7 | 9.8% | Show ranking |
| Refrigerator double door brands | 2nd of 6 | 9.2% | Shown above |
| Deep freezer brands | 1st of 5 | 43% | Show ranking |
| Bar fridge brands | 1st of 5 | 39.5% | Show ranking |
| Mini fridge brands | 1st of 4 | 57.3% | Show ranking |
Is Haier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.