Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 57.3% of all New Zealand mini fridge brand searches, placing Haier first out of four brands. When we asked both ChatGPT and Google AI Overviews about mini fridge brands, Haier appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Haier is the most searched of 4 competitors and the third most recommended in AI answers.

  1. HaierShare of searches 57.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. HisenseShare of searches 28.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. LGShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MideaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
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Top mini fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Haier appeared in all four answers. Haier is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. Midea1st
  3. Haier3rd
  4. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hisense3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Midea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mini fridge brands

4 answers

  • Asked ChatGPT

    “Which mini fridge brand should I buy in New Zealand?”

    1. 1Midea
    2. 2Hisense
    3. 3Haier

  • Asked ChatGPT

    “What are the best mini fridge brands in New Zealand?”

    1. 1Midea
    2. 2Haier
    3. 3Hisense

  • Asked ChatGPT

    “What's the best mini fridge brand in New Zealand for a small room?”

    1. 1Hisense
    2. 2Haier

  • Searched Google, AI Overview

    “small fridge nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mini bar fridge nz”

    1. 1Haier

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mini fridge brands compete with Haier?

Haier against mini fridge brands in New Zealand, by month

Share of searches by month for Haier, Hisense, LG, Midea. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierHisenseLGMidea
Oct 202558.2%29.5%6.2%6.2%
Nov 202553.8%32.3%7%6.8%
Dec 202550.4%36.5%6.3%6.8%
Jan 202655.6%32.7%5.5%6.1%
Feb 202657.6%26.6%6.2%9.6%
Mar 202650.2%31.1%6.7%12%
Apr 202653.8%33.3%7.4%5.6%
May 202658.6%29.3%6.6%5.5%
Jun 202654.8%33.3%7.5%4.5%
Jul 202653.9%32.6%6.6%7%
Aug 202660.9%24.7%7.8%6.6%
Sep 202657.3%28.7%7.7%6.3%

  1. 1.Haier

    57.3%

    Held 1st. 2.1K estimated branded searches, -19.7% vs prior month. Share -3.6 points.

  2. 2.Hisense

    28.7%

    Held 2nd. 1K estimated branded searches, -0.95% vs prior month. Share +3.9 points.

  3. 3.LG

    7.7%

    Held 3rd. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  4. 4.Midea

    6.3%

    Held 4th. 230 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

15 comparisons

How has branded search demand for Haier changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
  • Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand decreased from 58.2% to 57.3%.
  • Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 50.2% in March 2026.

How did search popularity change for New Zealand mini fridge brands in September 2026?

3 changes

  1. In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.

  2. In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.

  3. Estimated monthly branded searches for Midea in New Zealand fell 17.9% over 12 measured months, from 280 to 230 in September 2026.

How are Haier’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier wine fridge

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands3rd of 1114.1%Show ranking
Freestanding oven brands3rd of 813.3%Show ranking
Undercounter fridge brands4th of 66%Show ranking
Washing machine brands2nd of 619.7%Show ranking
Fridge brands2nd of 88.2%Show ranking
Clothes dryer brands4th of 77.2%Show ranking
Chest freezer brands2nd of 69.3%Show ranking
Dishwasher brands3rd of 77.8%Show ranking
Upright freezer brands2nd of 89.6%Show ranking
Fridge freezer brands2nd of 79.8%Show ranking
Refrigerator double door brands2nd of 69.2%Show ranking
Deep freezer brands1st of 543%Show ranking
Bar fridge brands1st of 539.5%Show ranking
Mini fridge brands1st of 457.3%Shown above
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Is Haier your brand?

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