Haier vs Hisense:Which is more popular?
In September 2026, Haier had more branded searches than Hisense among mini fridge brands in New Zealand. Haier had about 2,080 branded searches, while Hisense had 1,040. Haier made up 57.3% of all mini fridge brand searches we track, and Hisense accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about mini fridge brands, Haier appeared in all four answers and Hisense in three. Hisense was mentioned before Haier in two out of three answers.
Who do people search for more?
Haier, about 2 searches for every 1 for Hisense
Who does AI mention more?
Haier, mentioned in every answer we collected
Who does AI recommend more?
Hisense, named ahead of Haier in 2 of 3 answers
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Top mini fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haier appeared in all four answers. Hisense was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hisense was listed before Haier in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini fridge brands
4 answers
Asked ChatGPT
“Which mini fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini fridge brands in New Zealand?”
Asked ChatGPT
“What's the best mini fridge brand in New Zealand for a small room?”
Searched Google, AI Overview
“small fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mini bar fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haier or Hisense more popular in search?
This chart shows how often people search Google for Haier and Hisense by name. Each line represents a brand's share of searches for all four mini fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Hisense | LG | Midea |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 29.5% | 6.2% | 6.2% |
| Nov 2025 | 53.8% | 32.3% | 7% | 6.8% |
| Dec 2025 | 50.4% | 36.5% | 6.3% | 6.8% |
| Jan 2026 | 55.6% | 32.7% | 5.5% | 6.1% |
| Feb 2026 | 57.6% | 26.6% | 6.2% | 9.6% |
| Mar 2026 | 50.2% | 31.1% | 6.7% | 12% |
| Apr 2026 | 53.8% | 33.3% | 7.4% | 5.6% |
| May 2026 | 58.6% | 29.3% | 6.6% | 5.5% |
| Jun 2026 | 54.8% | 33.3% | 7.5% | 4.5% |
| Jul 2026 | 53.9% | 32.6% | 6.6% | 7% |
| Aug 2026 | 60.9% | 24.7% | 7.8% | 6.6% |
| Sep 2026 | 57.3% | 28.7% | 7.7% | 6.3% |
How has the Haier and Hisense comparison changed over the last 12 months?
3 findings
- Haier was ahead of Hisense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand moved from 58.2% to 57.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand moved from 29.5% to 28.7%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand mini fridge brands in September 2026?
2 changes
In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.
In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Haier’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mini fridge brands
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