Mini fridge brands in New Zealand:Which are most popular?
In September 2026, Haier was the most searched mini fridge brand in New Zealand, accounting for 57.3% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Haier showed up in every answer. Hisense and Midea tied as the most recommended.
HaierShare of searches 57.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 28.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
LGShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MideaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
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Top mini fridge brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Haier appeared every time. Hisense and Midea tied as the most recommended. Haier was third. LG, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini fridge brands
4 answers
Asked ChatGPT
“Which mini fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini fridge brands in New Zealand?”
Asked ChatGPT
“What's the best mini fridge brand in New Zealand for a small room?”
Searched Google, AI Overview
“small fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mini bar fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mini fridge brands do people search for most?
This chart shows how often people search Google for each mini fridge brand by name. Each line represents a brand's share of searches for all four mini fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Hisense, LG, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Hisense | LG | Midea |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 29.5% | 6.2% | 6.2% |
| Nov 2025 | 53.8% | 32.3% | 7% | 6.8% |
| Dec 2025 | 50.4% | 36.5% | 6.3% | 6.8% |
| Jan 2026 | 55.6% | 32.7% | 5.5% | 6.1% |
| Feb 2026 | 57.6% | 26.6% | 6.2% | 9.6% |
| Mar 2026 | 50.2% | 31.1% | 6.7% | 12% |
| Apr 2026 | 53.8% | 33.3% | 7.4% | 5.6% |
| May 2026 | 58.6% | 29.3% | 6.6% | 5.5% |
| Jun 2026 | 54.8% | 33.3% | 7.5% | 4.5% |
| Jul 2026 | 53.9% | 32.6% | 6.6% | 7% |
| Aug 2026 | 60.9% | 24.7% | 7.8% | 6.6% |
| Sep 2026 | 57.3% | 28.7% | 7.7% | 6.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 2.1K | -19.7% | -3.6 points | |
| 2, held 2nd | 28.7% | 1K | -0.95% | +3.9 points | |
| 3, held 3rd | 7.7% | 280 | -15.2% | -0.1 points | |
| 4, held 4th | 6.3% | 230 | -17.9% | -0.3 points |
1.
Haier57.3%
Held 1st. 2.1K estimated branded searches, -19.7% vs prior month. Share -3.6 points.
2.
Hisense28.7%
Held 2nd. 1K estimated branded searches, -0.95% vs prior month. Share +3.9 points.
3.
LG7.7%
Held 3rd. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
4.
Midea6.3%
Held 4th. 230 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
Which brand is most popular in search among mini fridge brands in New Zealand?
4 brands
In September 2026, Haier was the most searched among mini fridge brands in New Zealand, with an estimated 2.1K branded searches, 57.3% of all searches for the four we track. Hisense is in 2nd place, 28.7 percentage points behind at 28.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Haier | 58.2% → 57.3% | 60.9%Aug 2026 | 50.2%Mar 2026 | 1st |
| Hisense | 29.5% → 28.7% | 36.5%Dec 2025 | 24.7%Aug 2026 | 2nd |
| LG | 6.2% → 7.7% | 7.8%Aug 2026 | 5.5%Jan 2026 | 3rd |
| Midea | 6.2% → 6.3% | 12%Mar 2026 | 4.5%Jun 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand decreased from 58.2% to 57.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand decreased from 29.5% to 28.7%.
- Across the 12 months ending September 2026, LG’s share of searches among mini fridge brands in New Zealand increased from 6.2% to 7.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 50.2% in March 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand peaked at 36.5% in December 2025 and was lowest at 24.7% in August 2026.
- Across the 12 months ending September 2026, LG’s share of searches among mini fridge brands in New Zealand peaked at 7.8% in August 2026 and was lowest at 5.5% in January 2026.
- Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands in New Zealand peaked at 12% in March 2026 and was lowest at 4.5% in June 2026.
- Across the 12 months ending September 2026, Midea held steady: its share of searches among mini fridge brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand mini fridge brands in September 2026?
3 changes
In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.
In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.
Estimated monthly branded searches for Midea in New Zealand fell 17.9% over 12 measured months, from 280 to 230 in September 2026.
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