How popular isHisense?
In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 28.7% of all New Zealand mini fridge brand searches, placing Hisense second out of four brands. When we asked both ChatGPT and Google AI Overviews about mini fridge brands, Hisense appeared in three of the four answers and was the joint most recommended of the four.
Hisense is the second most searched of 4 competitors and the joint most recommended in AI answers.
HaierShare of searches 57.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 28.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
LGShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MideaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
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Top mini fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hisense was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hisense is the joint most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini fridge brands
4 answers
Asked ChatGPT
“Which mini fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini fridge brands in New Zealand?”
Asked ChatGPT
“What's the best mini fridge brand in New Zealand for a small room?”
Searched Google, AI Overview
“small fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mini bar fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mini fridge brands compete with Hisense?
Share of searches by month for Haier, Hisense, LG, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Hisense | LG | Midea |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 29.5% | 6.2% | 6.2% |
| Nov 2025 | 53.8% | 32.3% | 7% | 6.8% |
| Dec 2025 | 50.4% | 36.5% | 6.3% | 6.8% |
| Jan 2026 | 55.6% | 32.7% | 5.5% | 6.1% |
| Feb 2026 | 57.6% | 26.6% | 6.2% | 9.6% |
| Mar 2026 | 50.2% | 31.1% | 6.7% | 12% |
| Apr 2026 | 53.8% | 33.3% | 7.4% | 5.6% |
| May 2026 | 58.6% | 29.3% | 6.6% | 5.5% |
| Jun 2026 | 54.8% | 33.3% | 7.5% | 4.5% |
| Jul 2026 | 53.9% | 32.6% | 6.6% | 7% |
| Aug 2026 | 60.9% | 24.7% | 7.8% | 6.6% |
| Sep 2026 | 57.3% | 28.7% | 7.7% | 6.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 2.1K | -19.7% | -3.6 points | |
| 2, held 2nd | 28.7% | 1K | -0.95% | +3.9 points | |
| 3, held 3rd | 7.7% | 280 | -15.2% | -0.1 points | |
| 4, held 4th | 6.3% | 230 | -17.9% | -0.3 points |
1.
Haier57.3%
Held 1st. 2.1K estimated branded searches, -19.7% vs prior month. Share -3.6 points.
2.
Hisense28.7%
Held 2nd. 1K estimated branded searches, -0.95% vs prior month. Share +3.9 points.
3.
LG7.7%
Held 3rd. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
4.
Midea6.3%
Held 4th. 230 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
Compare popularity between Hisense and its closest rivals
Every comparison with Hisense
19 comparisons
- Hisense vs LG
- Hisense vs Philips
- Hisense vs Samsung
- Hisense vs Sony
- Hisense vs TCL
- Hisense vs Veon
- Fisher & Paykel vs Hisense
- Haier vs Hisense
- Hisense vs Westinghouse
- Hisense vs Panasonic
- Electrolux vs Hisense
- Hisense vs Midea
- Epson vs Hisense
- Hisense vs Mitsubishi Electric
- Hisense vs Miele
- Bosch vs Hisense
- ASKO vs Hisense
- Beko vs Hisense
- BenQ vs Hisense
How has branded search demand for Hisense changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand decreased from 29.5% to 28.7%.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand peaked at 36.5% in December 2025 and was lowest at 24.7% in August 2026.
How did search popularity change for New Zealand mini fridge brands in September 2026?
3 changes
In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.
In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.
Estimated monthly branded searches for Midea in New Zealand fell 17.9% over 12 measured months, from 280 to 230 in September 2026.
How are Hisense’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hisense
- hisense bar fridge
- hisense brand
- hisense fridge
- hisense fridge freezer
- hisense oled tv
- hisense tv
Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hisense compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| TV brands | 7th of 8 | 5.4% | Show ranking |
| Fridge brands | 3rd of 8 | 5.9% | Show ranking |
| Chest freezer brands | 5th of 6 | 3.8% | Show ranking |
| Upright freezer brands | 3rd of 8 | 4% | Show ranking |
| Integrated dishwasher brands | 3rd of 7 | 4% | Show ranking |
| Fridge freezer brands | 3rd of 7 | 4% | Show ranking |
| Slimline dishwasher brands | 3rd of 6 | 4.2% | Show ranking |
| Deep freezer brands | 3rd of 5 | 17.8% | Show ranking |
| Bar fridge brands | 3rd of 5 | 19.7% | Show ranking |
| Mini fridge brands | 2nd of 4 | 28.7% | Shown above |
| Short throw projector brands | 2nd of 5 | 28.9% | Show ranking |
| Under counter freezer brands | 1st of 3 | 72.7% | Show ranking |
Is Hisense your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.