Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 4% of all New Zealand fridge freezer brand searches, placing Hisense third out of seven brands. When we asked both ChatGPT and Google AI Overviews about fridge freezer brands, Hisense did not appear in any of the answers.

Search and AI answers in September 2026

Hisense is the third most searched of 7 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HaierShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Mitsubishi ElectricShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BekoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Fisher & Paykel2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Bosch5th
  6. Beko6th
  7. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fridge freezer brands compete with Hisense?

Hisense against fridge freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseMitsubishi ElectricBekoBoschLG
Oct 202575.6%11.1%4.9%3.6%2.3%1.4%1%
Nov 202576.9%10%5.1%4%1.6%1.2%1.1%
Dec 202574.2%10.3%6.1%4.8%2.1%1.4%1.1%
Jan 202673.5%12.1%6%3.7%2.3%1.4%1%
Feb 202677.8%10.2%4%3.9%2%1.2%0.93%
Mar 202680.1%9%4.4%2.8%1.7%1%0.94%
Apr 202674.5%11.5%6%3.6%1.9%1.2%1.3%
May 202677.7%9.9%4.3%3.2%2.1%1.9%0.96%
Jun 202676.2%10.1%5.1%4.1%2.1%1.2%1.2%
Jul 202679.3%9.2%4.7%2.9%1.9%1.1%0.94%
Aug 202679.9%9.7%3.4%3.2%1.7%1%1.1%
Sep 202678.3%9.8%4%3.9%1.7%1.2%1.1%

  1. 1.Fisher & Paykel

    78.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  2. 2.Haier

    9.8%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.7 points.

  4. 4.Mitsubishi Electric

    3.9%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Beko

    1.7%

    Held 5th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  6. 6.Bosch

    1.2%

    Moved from 7th to 6th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    1.1%

    Moved from 6th to 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

19 comparisons

How has branded search demand for Hisense changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among fridge freezer brands in New Zealand decreased from 4.9% to 4%.
  • Across the 12 months ending September 2026, Hisense’s share of searches among fridge freezer brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 3.4% in August 2026.

How did search popularity change for New Zealand fridge freezer brands in September 2026?

6 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.

  2. In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.

  3. In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.

  4. In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.

  5. In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.

  6. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are Hisense’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense
  • hisense bar fridge
  • hisense brand
  • hisense fridge
  • hisense fridge freezer
  • hisense oled tv
  • hisense tv

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands7th of 85.4%Show ranking
Fridge brands3rd of 85.9%Show ranking
Chest freezer brands5th of 63.8%Show ranking
Upright freezer brands3rd of 84%Show ranking
Integrated dishwasher brands3rd of 74%Show ranking
Fridge freezer brands3rd of 74%Shown above
Slimline dishwasher brands3rd of 64.2%Show ranking
Deep freezer brands3rd of 517.8%Show ranking
Bar fridge brands3rd of 519.7%Show ranking
Mini fridge brands2nd of 428.7%Show ranking
Short throw projector brands2nd of 528.9%Show ranking
Under counter freezer brands1st of 372.7%Show ranking
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