Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 3.8% of all New Zealand chest freezer brand searches, placing Hisense fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about chest freezer brands, Hisense appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Hisense is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 74.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. HaierShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MideaShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. WestinghouseShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. HisenseShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top chest freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Midea3rd
  4. Fisher & Paykel4th
  5. Hisense5th
  6. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chest freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chest freezer brands compete with Hisense?

Hisense against chest freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Midea, Westinghouse, Hisense. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierMideaWestinghouseHisenseBeko
Oct 202571.8%10.5%7.3%3.7%4.6%2%
Nov 202571.9%9.4%9.5%3.1%4.8%1.4%
Dec 202569.6%9.7%9.6%3.6%5.8%1.7%
Jan 202669.2%11.4%8.6%3.6%5.7%1.6%
Feb 202674%9.7%7.3%3.4%3.8%1.8%
Mar 202676%8.5%6.6%3.3%4.1%1.5%
Apr 202670.9%10.9%7.4%3.4%5.7%1.6%
May 202674.6%9.5%6.6%3.3%4.1%1.8%
Jun 202673.6%9.7%6.7%3.2%4.9%1.8%
Jul 202674.9%8.6%7.5%3%4.4%1.6%
Aug 202676.6%9.3%5.9%3.5%3.2%1.5%
Sep 202674.5%9.3%6.9%4.1%3.8%1.4%

  1. 1.Fisher & Paykel

    74.5%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.1 points.

  2. 2.Haier

    9.3%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Midea

    6.9%

    Held 3rd. 1.9K estimated branded searches, -3.1% vs prior month. Share +1 points.

  4. 4.Westinghouse

    4.1%

    Held 4th. 1.1K estimated branded searches, -1.8% vs prior month. Share +0.6 points.

  5. 5.Hisense

    3.8%

    Held 5th. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.

  6. 6.Beko

    1.4%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

19 comparisons

How has branded search demand for Hisense changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand decreased from 4.6% to 3.8%.
  • Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 3.2% in August 2026.
  • Across the 12 months ending September 2026, Hisense fell from 4th to 5th among chest freezer brands in New Zealand.

How did search popularity change for New Zealand chest freezer brands in September 2026?

6 changes

  1. In September 2026, Midea gained share of searches among chest freezer brands in New Zealand, from 5.9% to 6.9%.

  2. In September 2026, Westinghouse gained share of searches among chest freezer brands in New Zealand, from 3.5% to 4.1%.

  3. In September 2026, Hisense gained share of searches among chest freezer brands in New Zealand, from 3.2% to 3.8%.

  4. In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%.

  5. Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

  6. Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

How are Hisense’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense
  • hisense bar fridge
  • hisense brand
  • hisense fridge
  • hisense fridge freezer
  • hisense oled tv
  • hisense tv

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands7th of 85.4%Show ranking
Fridge brands3rd of 85.9%Show ranking
Chest freezer brands5th of 63.8%Shown above
Upright freezer brands3rd of 84%Show ranking
Integrated dishwasher brands3rd of 74%Show ranking
Fridge freezer brands3rd of 74%Show ranking
Slimline dishwasher brands3rd of 64.2%Show ranking
Deep freezer brands3rd of 517.8%Show ranking
Bar fridge brands3rd of 519.7%Show ranking
Mini fridge brands2nd of 428.7%Show ranking
Short throw projector brands2nd of 528.9%Show ranking
Under counter freezer brands1st of 372.7%Show ranking
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