Upright freezer brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched upright freezer brand in New Zealand, accounting for 77.1% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Haier and Westinghouse were mentioned most often, in three of the four answers. Haier was recommended most often, coming first in all three responses that gave a list.
Fisher & PaykelShare of searches 77.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
HaierShare of searches 9.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
HisenseShare of searches 4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
WestinghouseShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Mitsubishi ElectricShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top upright freezer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Haier and Westinghouse were mentioned most often, in three of the four answers. Haier was recommended most often, coming first in all three answers that gave a list. Westinghouse was second, and Mitsubishi Electric was third. Beko, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haier1st
- Westinghouse2nd
- Mitsubishi Electric3rd
- Fisher & Paykel4th
LG4th- Hisense6th
Beko–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about upright freezer brands
4 answers
Asked ChatGPT
“Which upright freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best upright freezer brands in New Zealand?”
Asked ChatGPT
“What's the best upright freezer brand in New Zealand for a family freezer?”
Searched Google, AI Overview
“upright freezer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“large upright freezer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which upright freezer brands do people search for most?
This chart shows how often people search Google for each upright freezer brand by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Mitsubishi Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Mitsubishi Electric | Beko | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 11% | 4.8% | 3.6% | 2.6% | 2.3% | 1% | 0.07% |
| Nov 2025 | 76.4% | 10% | 5.1% | 3.1% | 2.7% | 1.6% | 1.1% | 0.03% |
| Dec 2025 | 74% | 10.3% | 6.1% | 3.7% | 2.6% | 2.1% | 1.1% | 0.07% |
| Jan 2026 | 72.6% | 11.9% | 6% | 3.6% | 2.6% | 2.2% | 1% | 0.04% |
| Feb 2026 | 76.4% | 10% | 3.9% | 3.3% | 3.3% | 2% | 0.91% | 0.08% |
| Mar 2026 | 78.4% | 8.8% | 4.3% | 3.2% | 2.8% | 1.7% | 0.92% | 0.03% |
| Apr 2026 | 73% | 11.2% | 5.9% | 3.1% | 3.5% | 1.9% | 1.3% | 0.04% |
| May 2026 | 76.7% | 9.8% | 4.2% | 3.1% | 3.1% | 2.1% | 0.94% | 0.03% |
| Jun 2026 | 75.5% | 10% | 5.1% | 3.1% | 3.1% | 2.1% | 1.1% | 0.03% |
| Jul 2026 | 77.9% | 9% | 4.6% | 2.8% | 2.8% | 1.9% | 0.92% | 0.03% |
| Aug 2026 | 78.9% | 9.6% | 3.3% | 3.2% | 2.3% | 1.7% | 1% | 0.03% |
| Sep 2026 | 77.1% | 9.6% | 4% | 3.8% | 2.8% | 1.6% | 1.1% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.1% | 20.1K | -18.8% | -1.8 points | |
| 2, held 2nd | 9.6% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 4% | 1K | -0.95% | +0.6 points | |
| 4, held 4th | 3.8% | 1K | 0% | +0.6 points | |
| 5, held 5th | 2.8% | 720 | 0% | +0.5 points | |
| 6, held 6th | 1.6% | 430 | -17.3% | 0 points | |
| 7, held 7th | 1.1% | 280 | -15.2% | 0 points | |
| 8, held 8th | 0.04% | 10 | 0% | 0 points |
77.1%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.8 points.
2.
Haier9.6%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Hisense4%
Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.
3.8%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.8%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Beko1.6%
Held 6th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.
7.
LG1.1%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
8.
Bosch0.04%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among upright freezer brands in New Zealand?
8 brands
In September 2026, Fisher & Paykel was the most searched among upright freezer brands in New Zealand, with an estimated 20.1K branded searches, 77.1% of all searches for the eight we track. Haier is in 2nd place, 67.5 percentage points behind at 9.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 74.6% → 77.1% | 78.9%Aug 2026 | 72.6%Jan 2026 | 1st |
| Haier | 11% → 9.6% | 11.9%Jan 2026 | 8.8%Mar 2026 | 2nd |
| Hisense | 4.8% → 4% | 6.1%Dec 2025 | 3.3%Aug 2026 | 3rd |
| Westinghouse | 3.6% → 3.8% | 3.8%Sep 2026 | 2.8%Jul 2026 | 4th |
| Mitsubishi Electric | 2.6% → 2.8% | 3.5%Apr 2026 | 2.3%Aug 2026 | 5th |
| Beko | 2.3% → 1.6% | 2.3%Oct 2025 | 1.6%Nov 2025 | 6th |
| LG | 1% → 1.1% | 1.3%Apr 2026 | 0.91%Feb 2026 | 7th |
| Bosch | 0.07% → 0.04% | 0.08%Feb 2026 | 0.03%Jul 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among upright freezer brands in New Zealand increased from 74.6% to 77.1%.
- Across the 12 months ending September 2026, Haier’s share of searches among upright freezer brands in New Zealand decreased from 11% to 9.6%.
- Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand decreased from 4.8% to 4%.
- Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands in New Zealand decreased from 2.3% to 1.6%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among upright freezer brands in New Zealand peaked at 78.9% in August 2026 and was lowest at 72.6% in January 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among upright freezer brands in New Zealand peaked at 11.9% in January 2026 and was lowest at 8.8% in March 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among upright freezer brands in New Zealand peaked at 3.8% in September 2026 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among upright freezer brands in New Zealand peaked at 3.5% in April 2026 and was lowest at 2.3% in August 2026.
- Across the 12 months ending September 2026, Westinghouse, Mitsubishi Electric, LG and Bosch held steady: their share of searches among upright freezer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand upright freezer brands in September 2026?
6 changes
In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.
In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.
In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%.
Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
Compare popularity between leading brands
- Fisher & Paykel vs Haier: compare popularity
- Fisher & Paykel vs Hisense: compare popularity
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- Haier vs Westinghouse: compare popularity
- Haier vs Mitsubishi Electric: compare popularity
- Hisense vs Westinghouse: compare popularity
- Hisense vs Mitsubishi Electric: compare popularity
- Westinghouse vs Mitsubishi Electric: compare popularity
- Compare any of these brands
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