Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 77.1% of all New Zealand upright freezer brand searches, placing Fisher & Paykel first out of eight brands. When we asked both ChatGPT and Google AI Overviews about upright freezer brands, Fisher & Paykel appeared in two of the four answers and was the joint fourth most recommended of the eight.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 8 competitors and the joint fourth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 77.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. HaierShare of searches 9.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. HisenseShare of searches 4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. WestinghouseShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Mitsubishi ElectricShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fisher & Paykel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel is the joint fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which upright freezer brands compete with Fisher & Paykel?

Fisher & Paykel against upright freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

  1. 1.Fisher & Paykel

    77.1%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.8 points.

  2. 2.Haier

    9.6%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.

  4. 4.Westinghouse

    3.8%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Mitsubishi Electric

    2.8%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Beko

    1.6%

    Held 6th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  7. 7.LG

    1.1%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  8. 8.Bosch

    0.04%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among upright freezer brands in New Zealand increased from 74.6% to 77.1%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among upright freezer brands in New Zealand peaked at 78.9% in August 2026 and was lowest at 72.6% in January 2026.

How did search popularity change for New Zealand upright freezer brands in September 2026?

6 changes

  1. In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.

  2. In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.

  3. In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  5. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

  6. Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.6%Show ranking
Induction cooktop brands1st of 847.5%Show ranking
Freestanding oven brands1st of 847.8%Show ranking
Convection oven brands1st of 648.8%Show ranking
Oven and cooktop brands1st of 751%Show ranking
Undercounter fridge brands1st of 658.9%Show ranking
Gas cooktop brands1st of 959.6%Show ranking
Double wall oven brands1st of 860.1%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 667.2%Show ranking
Fridge brands1st of 867.7%Show ranking
Induction oven brands1st of 769.4%Show ranking
Clothes dryer brands1st of 769.6%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 672.1%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 775.8%Show ranking
Upright freezer brands1st of 877.1%Shown above
Integrated dishwasher brands1st of 777.8%Show ranking
Washer and dryer brands1st of 578.1%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Condenser tumble dryer brands1st of 584.2%Show ranking
Induction hob brands1st of 484.6%Show ranking
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.4%Show ranking
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