Brandwave

Fisher & Paykel vs Westinghouse:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Westinghouse among upright freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Westinghouse had 1,000. Fisher & Paykel made up 77.1% of all upright freezer brand searches we track, and Westinghouse accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Westinghouse appeared in three of the four answers and Fisher & Paykel in two. Westinghouse was mentioned before Fisher & Paykel in every answer.

Among upright freezer brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 20 searches for every 1 for Westinghouse

Fisher & Paykel 20.1K searchesWestinghouse 1K searches

Who does AI mention more?

Westinghouse, mentioned in 3 of 4 answers, Fisher & Paykel in 2

Westinghouse in 3 of 4Fisher & Paykel in 2 of 4

Who does AI recommend more?

Westinghouse, named ahead of Fisher & Paykel in every answer

Westinghouse first in 3Fisher & Paykel never first

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Westinghouse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Westinghouse was listed before Fisher & Paykel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or Westinghouse more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Westinghouse by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Westinghouse among upright freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

How has the Fisher & Paykel and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand upright freezer brands in September 2026?

2 changes
  1. In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.

  2. In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Other head-to-heads among upright freezer brands

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