Haier vs Mitsubishi Electric:Which is more popular?
In September 2026, Haier had more branded searches than Mitsubishi Electric among upright freezer brands in New Zealand. Haier had about 2,510 branded searches, while Mitsubishi Electric had 720. Haier made up 9.6% of all upright freezer brand searches we track, and Mitsubishi Electric accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Haier appeared in three of the four answers and Mitsubishi Electric in two. Haier was mentioned before Mitsubishi Electric in every answer.
Who do people search for more?
Haier, about 3 searches for every 1 for Mitsubishi Electric
Who does AI mention more?
Haier, mentioned in 3 of 4 answers, Mitsubishi Electric in 2
Who does AI recommend more?
Haier, named ahead of Mitsubishi Electric in every answer
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haier was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mitsubishi Electric was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haier was listed before Mitsubishi Electric in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haier1st
Westinghouse2nd
Mitsubishi Electric3rd
Fisher & Paykel4th
LG4th
Hisense6th
Beko–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about upright freezer brands
4 answers
Asked ChatGPT
“Which upright freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best upright freezer brands in New Zealand?”
Asked ChatGPT
“What's the best upright freezer brand in New Zealand for a family freezer?”
Searched Google, AI Overview
“upright freezer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“large upright freezer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haier or Mitsubishi Electric more popular in search?
This chart shows how often people search Google for Haier and Mitsubishi Electric by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Mitsubishi Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Mitsubishi Electric | Beko | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 11% | 4.8% | 3.6% | 2.6% | 2.3% | 1% | 0.07% |
| Nov 2025 | 76.4% | 10% | 5.1% | 3.1% | 2.7% | 1.6% | 1.1% | 0.03% |
| Dec 2025 | 74% | 10.3% | 6.1% | 3.7% | 2.6% | 2.1% | 1.1% | 0.07% |
| Jan 2026 | 72.6% | 11.9% | 6% | 3.6% | 2.6% | 2.2% | 1% | 0.04% |
| Feb 2026 | 76.4% | 10% | 3.9% | 3.3% | 3.3% | 2% | 0.91% | 0.08% |
| Mar 2026 | 78.4% | 8.8% | 4.3% | 3.2% | 2.8% | 1.7% | 0.92% | 0.03% |
| Apr 2026 | 73% | 11.2% | 5.9% | 3.1% | 3.5% | 1.9% | 1.3% | 0.04% |
| May 2026 | 76.7% | 9.8% | 4.2% | 3.1% | 3.1% | 2.1% | 0.94% | 0.03% |
| Jun 2026 | 75.5% | 10% | 5.1% | 3.1% | 3.1% | 2.1% | 1.1% | 0.03% |
| Jul 2026 | 77.9% | 9% | 4.6% | 2.8% | 2.8% | 1.9% | 0.92% | 0.03% |
| Aug 2026 | 78.9% | 9.6% | 3.3% | 3.2% | 2.3% | 1.7% | 1% | 0.03% |
| Sep 2026 | 77.1% | 9.6% | 4% | 3.8% | 2.8% | 1.6% | 1.1% | 0.04% |
How has the Haier and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Haier was ahead of Mitsubishi Electric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among upright freezer brands in New Zealand moved from 11% to 9.6%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among upright freezer brands in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand upright freezer brands in September 2026?
1 change
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Haier’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haier
5 branded search terms
- haier
- haier ac
- haier freezer
- haier hwt60fvw2
- haier upright freezer
Mitsubishi Electric
1 branded search term
- mitsubishi electric
Other head-to-heads among upright freezer brands
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