Brandwave

Haier vs Westinghouse:Which is more popular?

In September 2026, Haier had more branded searches than Westinghouse among upright freezer brands in New Zealand. Haier had about 2,510 branded searches, while Westinghouse had 1,000. Haier made up 9.6% of all upright freezer brand searches we track, and Westinghouse accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Haier and Westinghouse each appeared in three of the four answers. Haier was mentioned before Westinghouse in every answer.

Among upright freezer brands in New Zealand in September 2026

Who do people search for more?

Haier, about 3 searches for every 1 for Westinghouse

Haier 2.5K searchesWestinghouse 1K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Haier in 3 of 4Westinghouse in 3 of 4

Who does AI recommend more?

Haier, named ahead of Westinghouse in every answer

Haier first in 3Westinghouse never first

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Haier and Westinghouse were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Haier was listed before Westinghouse in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Haier or Westinghouse more popular in search?

This chart shows how often people search Google for Haier and Westinghouse by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.

Haier and Westinghouse among upright freezer brands in New Zealand, by month

Share of searches by month for Haier, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

How has the Haier and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand upright freezer brands in September 2026?

2 changes
  1. In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.

  2. Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Haier’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

5 branded search terms

  • haier
  • haier ac
  • haier freezer
  • haier hwt60fvw2
  • haier upright freezer

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Other head-to-heads among upright freezer brands

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