Brandwave

How popular isMitsubishi Electric?

In September 2026, people searched for Mitsubishi Electric by name about 2,410 times in New Zealand, an 8.1% increase from the previous year. These searches made up 2.8% of all New Zealand upright freezer brand searches, placing Mitsubishi Electric fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about upright freezer brands, Mitsubishi Electric appeared in two of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Mitsubishi Electric is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 77.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. HaierShare of searches 9.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. HisenseShare of searches 4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. WestinghouseShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Mitsubishi ElectricShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mitsubishi Electric was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mitsubishi Electric is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which upright freezer brands compete with Mitsubishi Electric?

Mitsubishi Electric against upright freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

  1. 1.Fisher & Paykel

    77.1%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.8 points.

  2. 2.Haier

    9.6%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.

  4. 4.Westinghouse

    3.8%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Mitsubishi Electric

    2.8%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Beko

    1.6%

    Held 6th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  7. 7.LG

    1.1%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  8. 8.Bosch

    0.04%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mitsubishi Electric and its closest rivals

Every comparison with Mitsubishi Electric

27 comparisons

How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among upright freezer brands in New Zealand peaked at 3.5% in April 2026 and was lowest at 2.3% in August 2026.

How did search popularity change for New Zealand upright freezer brands in September 2026?

6 changes

  1. In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.

  2. In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.

  3. In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  5. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

  6. Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

How are Mitsubishi Electric’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric dehumidifier
  • mitsubishi electric fan
  • mitsubishi electric fridge
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

Do you work for Mitsubishi Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mitsubishi Electric compete?

Mitsubishi Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands11th of 111.8%Show ranking
Fridge brands6th of 83.4%Show ranking
Upright freezer brands5th of 82.8%Shown above
Fridge freezer brands4th of 73.9%Show ranking
Refrigerator double door brands3rd of 63%Show ranking
Heater and dehumidifier brands5th of 50.32%Show ranking
Heat pump brands4th of 89.9%Show ranking
Smart thermostat brands3rd of 614.3%Show ranking
Passenger lift brands1st of 478.3%Show ranking
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