Mitsubishi Electric vs tado:Which is more popular?
In September 2026, Mitsubishi Electric had more branded searches than tado among smart thermostat brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while tado had 70. Mitsubishi Electric made up 14.3% of all smart thermostat brand searches we track, and tado accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, Mitsubishi Electric and tado each appeared in two of the five answers. Mitsubishi Electric and tado were each mentioned first in one of the two answers that named either.
Who do people search for more?
Mitsubishi Electric, about 10 searches for every 1 for tado
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric and tado were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitsubishi Electric and tado were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Nest1st
ecobee2nd- Mitsubishi Electric3rd
Daikin4th
Honeywell4th
tado4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“Which smart thermostat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart thermostat brands in New Zealand?”
Asked ChatGPT
“What's the best smart thermostat brand in New Zealand for home heating control?”
Searched Google, AI Overview
“smart thermostat brands”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mitsubishi Electric or tado more popular in search?
This chart shows how often people search Google for Mitsubishi Electric and tado by name. Each line represents a brand's share of searches for all six smart thermostat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mitsubishi Electric, tado. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Nest | Daikin | Mitsubishi Electric | Honeywell | tado | ecobee |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 30.7% | 11.8% | 1.5% | 0.82% | 0.66% |
| Nov 2025 | 55.7% | 29.8% | 12.2% | 0.97% | 0.69% | 0.69% |
| Dec 2025 | 59.8% | 27.2% | 10.1% | 0.98% | 0.98% | 0.84% |
| Jan 2026 | 53.8% | 32% | 11% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 45.8% | 37.5% | 14.1% | 1.1% | 0.8% | 0.64% |
| Mar 2026 | 44.9% | 37.7% | 14% | 1.4% | 1.1% | 0.8% |
| Apr 2026 | 48% | 32.7% | 15.8% | 1.7% | 0.79% | 0.95% |
| May 2026 | 52.4% | 31.7% | 13.6% | 1.2% | 0.55% | 0.55% |
| Jun 2026 | 53.1% | 31.2% | 13% | 1.2% | 0.65% | 0.91% |
| Jul 2026 | 43% | 38.1% | 15.8% | 1.4% | 0.79% | 0.79% |
| Aug 2026 | 47.1% | 37.2% | 11.4% | 1.7% | 0.79% | 1.7% |
| Sep 2026 | 44.8% | 37.1% | 14.3% | 1.4% | 1.4% | 0.99% |
How has the Mitsubishi Electric and tado comparison changed over the last 12 months?
3 findings
- Mitsubishi Electric was ahead of tado in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in New Zealand moved from 0.82% to 1.4%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand smart thermostat brands in September 2026?
2 changes
In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.
In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mitsubishi Electric’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitsubishi Electric
1 branded search term
- mitsubishi electric
tado
1 branded search term
- tado
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